Eyewear Trends

Check out Even G2 in the stunning new Brown 2 color, brought to life using an innovative, custom-made material. The update includes an eyewear chain for greater style and convenience on the go and a polarized clip that instantly turns your regular smart glasses into glare-reducing sunglasses.

Built around the MARKER concept, the new collection turns the movement of a drawing tool into expressive eyewear. Some frames suggest a quick outline; others explore broad bands of color, transparent layers, or grooves that catch the light. The result is a collection with plenty of personality and a clear connection to the French brand’s artistic approach.

Discover the fascinating story of Matsuda, from its founder's Parisian inspirations and Tokyo fashion adventures to the eccentric eyewear that captured Hollywood's attention. Take a peek inside the Japanese workshops where master engravers, sculpted acetate, precious-metal finishes, and hundreds of painstaking production steps bring these extraordinary frames to life.

Inspired by the many moods of romance and brought to life through a five-act cinematic story set in Paris, AHLEM's new "Echoes of Love" collection takes center stage this fall. Meet 17 new optical frames and sunglasses with finely beveled acetate, precious-metal finishes, and intricate handcrafted details!

Cherry blossoms last only briefly, yet their beauty leaves a lasting impression. J.F. Rey captures that delicate balance in SAKURA, a limited edition that brings floral sculpture and fragrance into one expressive creation. Introduced as the first project from J.F. REY LAB, these designer sunglasses turn the Japanese springtime blossom into an object you can see, touch, and experience through scent.

Porsche unveils its Fall/Winter 2026 eyewear collection, introducing three brand-new series alongside exciting updates to five established favorites. From exposed titanium engineering and motorsport-inspired details to finely sculpted acetate frames and advanced lens technologies, discover what makes this season's sunglasses and eyeglasses stand out.

Sabine Be frames give it a whole new direction. With expressive silhouettes, unexpected color combinations, and a playful approach to proportion, this French eyewear brand makes personal style impossible to overlook. Its September 2026 journal celebrates that spirit through designs that range from sweeping cat-eye shapes to bold architectural fronts and beautifully detailed round glasses.

The Meta Glasses collection places fashion at the center of this experience. Different shapes, colors, and lens options give shoppers room to choose. Some designs feel understated and versatile. Others make a stronger statement. This variety helps smart eyewear become part of your wardrobe, whether you prefer classic glasses or distinctive sunglasses.

German engineering takes on a new dimension as ic! berlin joins forces with the Audi Revolut F1 Team. The eyewear brand’s first campaign with the Formula 1 team brings together two worlds driven by precision, lightweight construction, innovative materials, and high-performance design. The collaboration highlights a shared approach to engineering where every detail has a purpose.

Piero Massaro eyewear turns an everyday accessory into something personal. The Italian designer treats each frame much like a tailored garment, balancing shape, material, color, and detail. The result is expressive eyewear with a strong identity. At the heart of Piero Massaro eyewear is a passion for individuality. These are frames designed for people who want their glasses to say something about their style.

Shamir Glacier Basic UV is a new foundational offering within the trusted Shamir Glacier® anti-reflective coating family. It was created for people who want dependable everyday performance without moving into a premium coating tier. The coating combines reliable anti-reflective performance, low green reflection aesthetics, and UV protection in a smart value-tier solution. Shamir classifies Glacier Basic UV as an anti-reflective coating.

Smart glasses are becoming more useful, more stylish, and more focused on everyday needs. One of the most interesting examples is Nuance Audio, the hearing glasses developed by EssilorLuxottica. Now, a new generation is on the way. Nuance Audio Gen 2 smart glasses are expected to arrive in mid-September 2026, bringing updates to both their technology and design.