Official Dealer of Surpassing Wissing Frames in New York City

Boldness and uniqueness are the distinguishing features that characterize Wissing. The German company was established in 1953, specializing in manufacturing of original acetate frames. Committed to exceptional craftsmanship and unwavering attention to every detail, Wissing is a recognized and trusted name in the global eyewear industry. Handmade from top-grade cellulose acetate, each and every Wissing frame is styled to perfection, providing you with a one-of-a-kind look and ensuring reliable performance year after year. Bring out your most colorful sides with an impressive collection of Wissing frames that come in a variety of shapes, styles, and color combos unique to the brand. To try on the latest frames by Wissing, visit our optical store EuroOptica at 280 Columbus Ave, Manhattan, NYC.

Walter Wissing & Co. is located in a small town Bensheim, Germany, where highly professional designers and engineers create something really special. Each frame is a one-of-a-kind, unmistakable piece of art crafted from multi-layer acetate, which means endless possibilities for eyewear design. Whichever shape or color combination is preferred, the manufacturer boasts an array of comfortable, innovative, and, mostly important, exclusive frames that serve as a great tool to express your individuality through colors and patterns and will surely leave a lasting impression. All Wissing products are expertly handcrafted in Germany, whether it’s a ‘ready to wear’ model or a unique custom piece.

Unlike any other eyewear line, the exclusive multi-layered acetate of Wissing frames and their hand-crafted nature allows you to feel the difference and experience truly unique eyewear. Create your own style with a multitude of options like square, round, rectangle, and cat-eye frames; go with thick and chunky or thin acetate. Decide on one color or opt for a rainbow of colors, all in one frame. Finally, choose from symmetrical and asymmetrical shapes to represent your personality and make a bold statement. Unique. Distinctive. Individual. Wissing frames are in a class by themselves, no matter how you slice it.

Wissing – one of the most interesting eyewear designers in the modern eyewear world – creates some of the best frames for men and women that spell sophistication and style in every detail. Each pair is completely unique and extraordinary, and they’ll surely become a nice addition to your eyewear wardrobe. Thanks to the intricate handmade process, the uniqueness of Wissing eyewear changes from frame to frame, so there’s no chance you’ll ever find two identical pieces. When it comes to choosing the best Wissing frame for you, the sky is the limit. So, dive in and choose your perfect pair.


Wissing - a reputable German frame manufacturer – creates one-of-a-kind styles appreciated for their bright, bold colors and unique structure. The brand’s first collection included 15 unique frames that featured distinctive shapes and eye-catching hue combinations (with up to 12 different colors in a single design). Made from premium quality cellulose acetate, the frames are guaranteed to stay bright even after years of regular use. Vivid design is just one of the many reasons why the manufacturer has chosen acetate as the base material to create its frames. By the way, acetate is also extremely durable and highly resistant to temperature changes, which prevents the frames from breaking or becoming brittle.

Wissing is a sustainable company that is focused on serving the needs of the present time, without compromising on the future. With this vision in mind, the manufacturer strives to create products that both meet their customers’ requirements and do not harm the environment. Acetate is an allergy-free plastic made from natural renewable materials, which makes it Earth-friendly and safe for the skin. Moreover, Wissing frames are extremely lightweight and flexible to ensure superior comfort to the wearer. Easily molded into any extraordinary geometric shape, the frames boast unrivaled design that catches the eye.


Established in 1953, Walter Wissing & Co. specializes in creating unique eyewear frames crafted from premium quality cellulose acetate in any size, shape, and color. Located in Bensheim, Hessen, Germany, the company distributes its one-of-a-kind products around the world, from Paris and Milan to Las Vegas and New York. The brand is known for its extraordinary acetate glasses that feature a multi-layer construction and bright color combinations that catch the eye. The manufacturer doesn’t provide specific collection quantities with prescribed sizes; it creates frames according to customers’ exact specifications.

From its early inception, the company was headed by Walter Wissing who had three daughters and no desire to take over the father’s business. The moment when Olaf Lauer, an optician who simply wanted to buy some material, crossed the threshold of the company, was the beginning of everything. Once Mr. Lauer headed the corporation in 1991, things changed a lot. He built a new plant and inspired the staff with a single aim – to create exclusive frames that would go beyond the known standards. Nowadays, the company is a globally trusted and highly popular manufacturer of top-notch frames boasting exquisite quality and catchy designs appreciated by thousands of celebrities and trendsetters all over the globe.