More than 40 years ago, two close friends, Barbara McReynolds and Gai Gherardi, decided to unite in order to change the perception of eyewear by creating daring, one-of-a-kind frames. Fortunately, their optical dreams have become a reality, and today everyone around the world is able to enjoy their works of art, – l.a.Eyeworks. Each pair of glasses, whether it is oversized, bold sunglasses or elegant and refined optical frame, is designed to celebrate the beauty and uniqueness of every face. Their spectacles are extremely easy to distinguish for their extravagant shapes, outstanding materials and head-turning color combinations.
In addition to creating breathtaking frame designs, l.a.Eyeworks has made an immense contribution into the international popularity of its brand. Anything from glasses cases and lens cleaning cloth to their sophisticated architectural spaces is left neglected as a subject for creative investigation. The company’s genuine love for artists has resulted in an ongoing series of art exhibitions, event programming, and commissioned works. Starting from 1981, the brand’s signature portrait advertising campaign, conducted along with a professional photographer Greg Gorman, has included an eclectic mix of more than 200 world-famous celebrities and lesser-known cultural provocateurs in an continuously evolving series of impressive black-and-white images.