Eyewear Trends

The Face à Face MARKER Collection 2026 turns one of the simplest creative tools into a source of eyewear design. Inspired by the movement of a marker across paper, the collection explores lines that can be sharp, fluid, spontaneous or unexpected. Color often moves beyond familiar boundaries. Shapes change direction. Small details create visual surprises.

The Cutler and Gross X The Great Frog collection goes much further. It brings together British eyewear craftsmanship, iconic jewellery details, and the rebellious energy of rock ’n’ roll. The result is the Modern Relics collection, a striking range of luxury sunglasses inspired by the free spirit of the 1970s.

The Alexander McQueen Spring/Summer 2026 eyewear collection celebrates fearless creativity, refined craftsmanship, and modern luxury. Inspired by the fashion house's latest runway vision, the collection introduces designer sunglasses and optical frames that combine sculptural silhouettes with exceptional comfort and everyday wearability.

The ic! berlin x Mercedes-Benz Spring/Summer 2026 collection brings together two legendary German brands that share a passion for innovation, precision engineering, and timeless design. Building upon years of successful collaboration, the latest capsule introduces three completely new eyewear models, advanced hybrid materials, exclusive colorways, and refined craftsmanship inspired by modern Mercedes-Benz vehicles. Rather than following short-lived fashion trends, the collection embraces clean architectural lines, lightweight construction, and exceptional comfort, offering premium optical frames and sunglasses designed for everyday wear.

For people with presbyopia, this frequent switching can quickly become tiring and uncomfortable with traditional progressive lenses. To address these evolving visual demands, Essilor developed Varilux® Shift™, a next-generation progressive lens that combines decades of optical expertise with artificial intelligence.

Luxury eyewear brand DITA has partnered with one of football's greatest icons, Ronaldinho, to launch an exclusive eyewear collection that celebrates creativity, confidence, and precision engineering. The limited-edition collaboration combines Ronaldinho's unmistakable personality with DITA's world-renowned craftsmanship.

Ray-Ban continues its celebration of the Lunar New Year with the exclusive Year of the Horse Collection. Following the success of previous Zodiac-inspired releases, the brand introduces two special edition frames that combine timeless design with meaningful cultural details. The collection includes the RB 7259D optical frame and the RB 4441D sunglasses, both reimagined with elegant finishes inspired by the Year of the Horse.

Shamir Sun Intelligence™ introduces a completely new approach. Whether you're driving, walking through the city, hiking, enjoying sports, relaxing on the beach, or simply checking your smartphone in bright sunlight, Shamir Sun Intelligence™ helps provide exceptional visual performance exactly where it's needed most. Developed using advanced artificial intelligence and sophisticated optical design, these premium prescription sun lenses are engineered to deliver sharper, more comfortable vision during virtually every outdoor activity.

HOYA Sensity® 3 photochromic lenses are designed to adapt to these changing conditions. They automatically darken outdoors and become clear indoors, helping wearers enjoy comfortable vision without switching between multiple pairs of glasses.

ZEISS PerformaSun Rx lenses were developed to solve this challenge. These prescription sun lenses combine advanced ZEISS optics with purpose-driven tint technologies to help wearers experience sharper vision, improved contrast, and enhanced visual comfort outdoors.

The second half of the year is shaping up to be an exciting time for eyeglass wearers. In addition to the launch of Transitions® Color Touch™ lenses this fall, Essilor is also preparing to introduce the new Varilux Shift progressive lenses this summer.

The latest SS2026 Balenciaga sunglasses collection reflects the brand's distinctive design philosophy. Every frame combines contemporary aesthetics with premium craftsmanship. Rather than following trends, Balenciaga often creates them, and its eyewear collections continue to attract fashion enthusiasts around the world.