ic! berlin × Audi Revolut F1 Team: Precision Eyewear Meets Formula 1 Speed

There’s a fresh undertaking in German engineering - it's ic! berlin’s collaboration with the Audi Revolut F1 Team. The eyewear brand kicks off its cooperation with one of the most prestigious teams in Formula 1 with the same precision and attention to detail they apply to both lightweight technologies and cutting-edge designs. The campaign is presented by Audi Revolut F1 Team racers Nico Hülkenberg and Gabriel Bortoleto wearing ic! berlin eyewear. This campaign is more than just a merger of fashion and motorsport since it underscores the shared approach to engineering where every detail matters.

The campaign was started after ic! berlin was named the Audi Revolut F1 Team’s first official eyewear partner. It is a natural partnership for both brand names, as they both have German roots and share a commitment to technological innovations. ic! berlin has adhered to this concept since its founding in 1996. With its very first model, Jack, ic! berlin started using new techniques to reinvent eyewear construction. Jack was a laser-cut piece of spring steel and it featured an innovative hinge design that made this model one of the first entries of ic! berlin. Nowadays, ic! berlin focuses on combining minimal styles with a tangible engineering component.

Eyewear by ic! berlin is recognized for:

• Lightweight and flexible materials
• Top-quality stainless steel and other innovative materials
• A famous screw less hinge construction
• Long-lasting durability and excellent comfort
• Complex craftsmanship and modern design
• A uniquely Made-in-Berlin line of frames

These characteristics have forged a link between the brand and Formula 1, as optimizing the materials used and minimizing the weight of the construction provides visible results in terms of performance.

In a nutshell, the campaign is hinged on the idea of “precision engineering performance at speed”. This shows the connection between ic! berlin glasses, which are made of very thin and lightweight materials, with a Formula 1 car that reaches high speeds. While the scale is really different, the philosophy has some things in common, since both techniques involve careful analysis of various issues regarding weight, balance, materials, features, and efficiency. So, Audi R26 is the relevant environment for ic! berlin design philosophy. The basics of Formula 1 engineering, as a rule, are stated in terms of weight reduction and improved performance with no loss of structural integrity. The essence of the partnership is that ic! berlin applies the similar philosophy to eyewear design as well, with the idea of using less materials and still creating flexible, comfortable, and durable frames.

The campaign launched by ic! berlin features Formula 1 stars Nico Hülkenberg and Gabriel Bortoleto in custom-designed eyewear by ic! berlin. With a vision crafted by the creative artist Leif Podhajsky, the advertisement steps away from standard static eyewear photography. Whereas conventional techniques are limited by stillness - combining motion blur, movement, and dynamic compositions suggest speeding effects.

The visual concept has the following points:

• Speed and movement from Formula 1
• Customized ic! berlin eyewear brand
• Motion blur as a way of demonstrating acceleration 
• Mix of fashion and motorsport aesthetics
• Precision and performance as a design purpose

By placing eyewear in this sport high-speed environment, the campaign makes the point that ic! berlin glasses are considered engineering and fashion items at once.

The partnership created the ic! berlin Racing Edition, which injects a dose of motorsport into the eyewear collection. Two ic! berlin designs, Ryan and Gabriel, have been reinterpreted with racing-inspired details, while maintaining their lightweight and technologically advanced construction. The red temple tips provide a hint of motorsport as well as an energetic touch. Packaging also carries the same theme using names of famous racing spots like Monza, Austin, Singapore, and Las Vegas.

The features included in the Racing Edition are:

• The original Ryan and Gabriel frame shapes
• High-quality yet lightweight ic! berlin construction
• Red racing-style temple tips
• Special colors and materials
• Stylish limited edition packaging inspired by circuits
• The combination of technical function and sporty style

That is not simply a merchandise line of F1 style but an original ic! berlin design that has remained unchanged for many years.

Stainless steel is the main focus of ic! berlin, but the manufacturer has greatly upscaled its selection of materials throughout the many years of work. For instance, FLEXARBON® is used by ic! berlin as one of the lightest materials that can be connected to eyewear technology and automotive innovation. Acetate and refined metal finishes give ic! berlin a chance to create more experimental silhouettes without losing focus on comfort and precision. The absence of screws serves as one more major proof of ic! berlin’s philosophy. It helps to avoid extra difficulties while creating the flexibility that can be immediately identified. Thanks to that methodology, the frames are widely known for their lightness while being incredibly strong as well. Durability is another important factor in the production of ic! berlin spectacles as the brand represents enduring quality, rather than short-term trends.

Almost thirty years after it was established, ic! berlin is still inseparably linked to its native city. Today, there is still a considerable amount of eyewear production in Berlin, where design, engineering, craftsmanship, and quality control go hand in hand. Although, the company has come a long way since its early industrially minimalistic collections. The modern ic! berlin eyeglasses and sunglasses are characterized by bolder shapes, elegant surface treatments, new materials, and unusual proportions. But the fundamental principle has remained unchanged: to make glasses lighter, smarter, more comfortable, and innovative. This blend of heritage and a constant quest for improvement makes the collaboration with Audi Revolut F1 Team particularly relevant. After all, Formula 1 is also about constant developments, where technical solutions are constantly adapted to achieve better results.

Visiting a Formula 1 pit lane is not necessary in order to enjoy the engineering behind ic! berlin eyewear. Being an official dealer of ic! berlin, EuroOptica allows customers to learn everything about new ic! berlin glasses, and discover a great selection of designer frames.

Visit us at the following two locations in New York City, Manhattan:

• Upper West Side: 280 Columbus Ave, New York, NY 10023
• Upper East Side: 1249 3rd Ave, New York, NY 10021

Trying on ic! berlin spectacles in person is an excellent way to appreciate their lightness, elasticity, balance, and comfort, as one can choose a style and a shape that will suit personal taste. Apart from selling eyewear, EuroOptica offers professional optical services like comprehensive eye exams, prescriptions, contact lenses fittings, eyeglasses prescriptions, resizing, and eyeglasses repair services. Make sure to visit EuroOptica located at the Upper West Side or Upper East Side of New York City and stay abreast of modern ic! berlin eyewear.