J.F. Rey SAKURA: Limited Edition Sunglasses in Full Bloom

Cherry blossoms do not last long, but they leave behind unforgettable elegance. This harmony has been achieved by J.F. Rey in SAKURA, a limited-edition eyewear item merging the floral sculpture and fragrance in one piece of art. Introduced as the first line in the collection under J.F. Rey LAB brand, this pair of sunglasses turns the Japanese spring blossom into a thing you can see, touch, and smell. Developed together with ROBERTET, the well-known French perfume company, SAKURA combines a unique design with an exclusive eau de toilette, changing the approach to eyewear products and offering the customers to experience design not only through vision.

Located in Marseille, J.F. Rey uses a combination of structure, material, and color when it comes to eyewear. The distinctive creative approach evolved after many years of design characterized by the brand which became independent in 1995. The collections from this brand include unusual shapes, while construction always plays a central role in the frames. J.F. Rey eyeglasses and sunglasses have their own character due to this approach. Metal is transformed into sculpture, contrasting materials reveal the depth, and functional aspects serve as a part of the design. SAKURA implements this idea by using a flower shape and utilizing modern techniques.

The innovative approach of J.F. Rey LAB allows the brand to test its ideas. Three core values of the brand - craftsmanship, innovation, and technology - all contribute to the efforts to discover new possibilities in eyewear. This was the first project aimed at extending the inspiration from one field to another, from glasses to perfumes. This cooperation is important because the cherry blossom as a flower has both shape and atmosphere. J.F. Rey shows its vision of flower’s petals through the cut-out shape, whereas ROBERTET provides its interpretation of flowers in terms of perfume.

The frame design of SAKURA is composed of rounded lenses and a wide floral outline. The rounded shape resemble petals which create openings. This achieves an airy appearance in the design that seems balanced and exquisite. The play between the lines and layers of the design is what contributes to the impression that it creates. The bright pinkish-red base of the frame is accompanied by the golden metallic bridge and slim temples. The lenses have a gradient brown hue that adds another tone to the frame. Depending on the angle, the shape of the rims can be seen distinctive and attractive. 

SAKURA is a good option for those who appreciate rather pompous design. Suitable for many bright dresses and other garments that allow showcasing the appearance of the design. When testing a statement frame, think about how its width, bridge position, and upper outline sit on your face. Such an expressive design requires proper fitting to evaluate its proportions from different angles. Remember your usual style as well: the right pair of sunglasses must be a conscious decision. Use floral shape to incorporate sunglasses in your outlook, no matter what you usually wear, whether it’s light colors or bright outfits.

SAKURA fuses an element of art with the specifications of construction and lenses. Its lenses are what makes the sunglasses special, as that is where the various parts combine into one integral piece.

• Sculptural printed frame: The 3D printing technology makes the round shapes around the lenses, thus adapting it to the floral shape concept.
• Fine metal structure: The delicate metallic parts create a great contrast with the bold front part of sunglasses. This brings even more balance to the aesthetics.
• Polarized gradient lenses: Category 3 brown gradient polarized lenses make this particular model not only unique but also effective.
• Inner anti-reflective coating: The lenses feature the inner surface being treated against reflections.
• Individual numbering: Each pair belongs to the limited production of 350 pieces.

All these details help people focus on all the striking features of the SAKURA model.

The partnership continues in the presentation set with the unique Cherry Blossom Eau de Toilette. The perfume was developed with the help of ROBERTET perfumers in Grasse, and it follows the same idea in its floral and fruity formula. Notes of cherry blossom, hibiscus, rose, and jasmine can be found in the J.F. Rey scent. The notes of sandalwood, leather, and tonka bean add some more layers to the concept and expand the flower theme beyond the visible lines of the frame. Together with the frame, it comes with a separate 15 ml bottle of perfume. The fragrance acts as part of the collection, providing the owner with an additional opportunity to discover the collaboration. The combination of SAKURA is especially attractive for those who appreciate unique eyewear and creative perfumes.

SAKURA reaches us in a special case along with the ROBERTET fragrance also presented as part of one set. The design reflects Japanese philosophy, with the concept being floral in nature. The result is a clear structure, with the sunglasses making up the main part of the composition, the case being part of everyday use, and the fragrance being used by its owner in a personal way. Collectors will be interested in finding out how the different details of the release convey the same idea. A total of 350 units have been released, so it's a limited collection.

An inventive approach is what defines J.F. Rey unique eyewear, fusing bright colors, elegance, and bold design. The brand's collections have distinct styles of wearing glasses and have options for all tastes and ages. There are designs for various preferences and face types. In the Kids & Teens eyewear collection, the distinctive J.F. Rey family can be seen in optical frames and sunglasses made for kids from four to sixteen, featuring colors and details. At the same time, junior sunglasses come with Category three lenses and offer UV protection as well as Blue Light technology. The Petite collection, however, targets the specific needs of young adults and people with small faces, offering stylish glasses with perfectly crafted designs.

The VOLTE FACE collection utilizes women’s fashion and brings it close to the concept of acetate eyewear. Layered forms, clear lines, and bright colors create relief while complex patterns give individuality to the items. The BOZ collection is for those who love artistic frames with their organic shapes, interesting details, and non-trivial colors. The 1985 Collection is a tribute to the past work of the designer because it reminds of the iconic frames produced by Jean-François Rey in the 80s. Vintage silhouettes with bright colors and striking details give the retro touch to contemporary outfits. You can get acquainted with J.F. REY collections at EuroOptica and find glasses that will fit you perfectly!

Discover the J.F. Rey eyewear brand at EuroOptica in Manhattan. You can visit our Upper West Side location at 280 Columbus Avenue, New York, NY 10023, or EuroOptica Upper East location at 1249 3rd Avenue, New York, NY 10021. Feel free to get consultations from experienced staff members to learn more about the models available in the store as well as options for lenses. In addition, EuroOptica provides services such as eye exams, contact lenses fittings, prescriptions of glasses and frame repairs.