Eyewear Trends
Heritage Born in Britain – Oliver Goldsmith x Ted Baker Sunglasses
We, at EuroOptica, love collaborations, especially when two global iconic brands decide to share their values, traditions and vision. This year is rich in exciting collabs that have brought us...
Dolce&Gabbana x Persol Collaboration: Unmistakable Eyewear Styles
Two luxury brands, Dolce&Gabbana and Persol, partner together for an exclusive collaboration that embodies the encounter of two Italian icons reinventing style codes. Inspired by the rich heritage of both brands,...
Barton Perreira X Teddy Vonranson Collaboration. Exclusive Domino Sunglasses
Barton Perreira, a luxury eyewear brand, presents a new sunglass collaboration with a celebrated menswear designer Teddy von Ranson. Both brands represent true modern American classics that captivate and inspire....
Ray-Ban Introduces Unique Smart Glasses Created in Collaboration with Facebook
We live in the era of high technologies, and today it’s impossible to imagine our lives without all those smart things we use in our everyday life: smartphones, smart watches...
ic! berlin and Mercedes-Benz Collaboration 2022: Innovative and Aesthetic Eyeglass Models
When it comes to ultra-modern and pure eyewear designs, ic! berlin is the brand to hit the spot! The new corrective eyeglasses from Mercedes-Benz and ic! berlin collaboration feature the...
Andy Wolf Launches the Limited Sunglasses Edition Together with the German Music Duo DARREN
Famous for its exclusive collaborations with iconic brands and world-famous artists, ANDY WOLF never rests on its laurels, continuing to create outstanding eyewear pieces. This time, the Austrian independent brand...
Oliver Peoples Collaborated with Gio Ponti to Present Takumi Collection Second Series
Inspired by Japan’s ability to transform the simple into the sublime, Oliver Peoples created the exclusive Takumi Collection, which means “artisan.” It is this rare obsession with excellent craftsmanship that...
Barton Perreira X James Bond – A Breathtaking Collaboration
James Bond is a national icon. A superhero who drives the most powerful cars, meets the most beautiful girls and wears the best suits and accessories. That is a rock-solid...
Sir Elton John Shares his Legendary Glasses with His Fans
We’ve got great news for Elton John fans and everybody who appreciates bold, head-turning glasses! Now, anyone can get a legendary look with a new exclusive line of eyewear created...
Meet the Second Installment of Barton Perreira and FEAR OF GOD Optical Collaboration
The two LA brands, the iconic eyewear label Barton Perreira and luxury fashion house FEAR OF GOD, team up again to create a refined optical collection called The Extension of 7th...
Persol x Stone Island Collaboration: New Exclusive Aviator Sunglasses
What happens when two epic Italian brands decide to collaborate? They create a new milestone! Meet the most sought-after accessory of the season: the PO2470S Aviator Sunglasses from Stone Island x Persol. ...
New Collaborative Collection from Mercedes-Benz & ic! Berlin
After a successful collaboration with Mercedes-Benz in 2020, ic! berlin unveils new performance-oriented capsule collection of sunglasses for summer 2021. Two global-trusted German brands join forces again to create high-performance shades...
