Eyewear Trends

In a world where fashion trends often come full circle, GÖTTI's latest DIMENSION frames are taking us on a nostalgic journey back to the vibrant era of the 80s. At the forefront of this retro revival are the FILDE and FRANKA models, which boast an oversized look and lower temples, blending vintage aesthetics with modern sensibilities.

The latest sunglasses in the MYKITA DECADES collection exemplify responsible design and craftsmanship, meticulously crafted from circular materials. This innovative approach translates a spectrum of eyewear silhouettes, ranging from retro to radical, into modern frame constructions that epitomize contemporary style.

The 2024 Critics Choice Awards not only celebrated outstanding talent, but also served as a showcase for impeccable style. Among the notable fashion statements were the eyewear choices of several celebrity attendees, including Ayo Edebiri, Charles Melton, Billie Eilish, Jonathan Bailey, Alden Ehrenreich, Colman Domingo, Ke Huy Quan, Jeffrey Wright and Joe Keery, who all chose Oliver Peoples frames, available at the EuroOptica store in Manhattan, New York.

Experience the vibrant essence of life with new ANDY WOLF sunglasses hand-picked for you! Each frame is meticulously crafted to ensure that design, shape, and comfort are perfectly matched. Meet Adam, Blossom, Daisy and Buttercup - sunglasses that don't just make a summer style statement, but embark on a year-round journey of unparalleled elegance and sophistication. Let ANDY WOLF add color to your life, one stylish frame at a time.

EuroOptica is pleased to announce J.F.REY's latest triumph: the iF DESIGN AWARD in the PRODUCT category for the JF3056 titanium model. This prestigious award reflects the dedicated teamwork of our company and our partners, especially the skilled professionals of the J.F.REY Design Studio. Their remarkable creativity and technical skills have been unanimously recognized by this esteemed iF label, which is highly respected in the design world. This recognition not only highlights the capabilities of our company, but also reinforces J.F. REY's leadership in eyewear innovation.

During London Fashion Week SS24, UK rapper Skepta took center stage to reveal the inaugural collection of MAINS, his highly anticipated clothing brand. Teaming up with renowned eyewear brand Emmanuelle Khanh, the collaboration resulted in a captivating eyewear collection for the Summer 2024 season. Unveiled amidst the buzz of MAINS' debut London Fashion Week show, the collaboration introduced two distinct pairs of sunglasses. These sunglasses seamlessly blend Emmanuelle Khanh's signature elegance, steeped in heritage and savoir-faire, with the contemporary streetwear aesthetic of MAINS. The result is a fusion of timeless sophistication and urban edge, setting a new standard for eyewear fashion and captivating fashion enthusiasts worldwide.

The resurgence of vintage and retro-inspired fashion trends has contributed to the renewed interest in horn eyewear. Many brands are revisiting classic designs and incorporating horn into their collections, offering modern interpretations of timeless styles. At EuroOptica, we have collected the most sought-after designer eyewear brands that specialize in manufacturing horn eyewear, including Götti, Lindberg, Gold & Wood and HOFFMANN. Let's immerse ourselves in a world of elegance, sustainability and timeless appeal.

Experience the allure of Barton Perreira's latest eyewear collection, where each frame tells a captivating story inspired by the world's most breathtaking destinations. Drawing from the vibrant hues of California's sunsets and the serene waters of the Caribbean, these sunglasses embody the essence of natural beauty and timeless sophistication. As Barton Perreira's inaugural release under the esteemed luxury eyewear excellence group Thélios LVMH, this collection exemplifies the brand's unwavering commitment to quality and craftsmanship. Elevating the eyewear experience to new heights, these meticulously crafted frames offer unparalleled comfort, style, and artistry.

Introducing new CAVA and CILLIAN optical frames from the Götti Dimension Eyewear Collection. The line offers a bold exploration of shape, texture and dimensionality. Crafted with precision and innovation, each frame in this collection pushes the boundaries of traditional eyewear design to present avant-garde silhouettes that capture the imagination.

Welcome to the unveiling of the latest offerings from Blackfin's Spring/Summer 2024 Blackfin One collection, which represents the very soul of our brand's inception. With its dual essence, Blackfin One embodies a harmonious fusion of inventive design and enduring elegance.

In a testament to its design philosophy, Blackfin proudly unveils Aero, a groundbreaking line of rimless optical frames that embody the essence of lightness and sophistication. Inspired by the Greek word "Aero", synonymous with air and evoking a sense of weightlessness, these frames are meticulously crafted with ultra-thin beta-titanium rims, ensuring unparalleled comfort and style. Drawing inspiration from the precision engineering of the aeronautics industry, Aero frames boast technical traits that redefine the standards of eyewear craftsmanship. Each element is meticulously designed to enhance both form and function, resulting in frames that seamlessly blend elegance with innovation. From the sleek silhouette to the lightweight construction, every detail of Aero frames reflects Blackfin's unwavering commitment to quality and excellence. Elevate your eyewear experience with Aero, where the art of design meets the science of aerodynamics.

Discover the exclusive collaboration between Lafont Paris and La Maison Pierre Frey with a special edition of six unique sunglasses, available at EuroOptica in NYC. These limited-edition statement pieces perfectly blend luxury eyewear design with Parisian chic.