Eyewear Trends

Since her rise to fame, Rihanna has captivated audiences not only with her powerful voice but also with her ever-evolving hairstyles, ranging from bold red to striking platinum blonde. Her fashion sense, whether showcasing her own Fenty brand or high-end designer pieces, consistently garners attention and admiration. During the launch of her latest Fenty lipstick collection, Rihanna shared a stunning portrait that featured her flawless beauty complemented by standout eyewear. In this promotional campaign on Instagram, she chose the Glimmer Sun sunglasses by Andy Wolf, instantly making waves and setting a new trend.

J.F. REY and renowned Japanese video game designer HIDEO KOJIMA are thrilled to announce their latest collaboration, HIDEO KOJIMA x J.F. REY. This partnership, built on years of mutual respect and a shared commitment to innovation, merges their distinct creative visions. Known for their boundary-pushing approaches in their respective domains, J.F. REY and HIDEO KOJIMA unite their talents to craft a collection that blends avant-garde aesthetics with neo-retro influences.

Transitions® GEN S™ lenses represent a groundbreaking advancement in photochromic lens technology, marking a new chapter in vision enhancement and convenience. Available at EuroOptica, these lenses offer an unparalleled combination of performance, style, and innovation, setting a new standard in adaptive eyewear.

We invite you to discover the latest additions to the Götti collection: JARY, JODY, SEYA, and SILDE. These new frames showcase the brand's dedication to superior design and craftsmanship. Each frame offers a unique blend of contemporary aesthetics and timeless elegance, making them the perfect choice for anyone seeking to elevate their eyewear game.

The year 2024 heralds a time for transformation and innovation, and ic! berlin is at the forefront with its Custom Fit '24 collection. Building on the triumph of their previous Custom Fit series, this new lineup presents a stunning variety of styles and bold color palettes. Each frame in the collection masterfully combines the elegance of oriental art with the vibrant dynamism of Berlin's lively streets.

Tennis legend Roger Federer has introduced his inaugural eyewear collection in collaboration with Oliver Peoples, following an exclusive licensing agreement with eyewear manufacturer EssilorLuxottica signed in May 2023. This four-part collaboration, branded under Roger Federer’s 'RF' and Oliver Peoples, kicks off with a six-piece collection. The line includes four pairs of sunglasses and two shield frames.

Etnia Barcelona, an independent eyewear brand celebrated for its dedication to art, quality, and vibrant colors, proudly presents the Casa Batlló x Etnia Barcelona collection. This limited-edition capsule features sunglasses inspired by the iconic symbols of Antoni Gaudí’s architectural masterpiece. With this release, the brand offers a unique, creative, and sophisticated perspective, elevating eyewear fashion to new artistic heights.

In a groundbreaking collaboration that merges rock 'n' roll heritage with avant-garde eyewear innovation, ic! berlin has teamed up with the legendary Rolling Stones to launch a limited collection that promises to redefine iconic style. Renowned for their minimalist yet bold designs, ic! berlin brings its signature craftsmanship to this partnership, while the Rolling Stones lend their timeless rock aesthetic to create a collection that resonates with music lovers and fashion enthusiasts alike.

The Ray-Ban x Lenny Kravitz capsule collection is a harmonious fusion of the brand’s most iconic shapes and Kravitz’s legendary persona. This collaboration brings to life two special SKUs, along with one limited-edition piece that stands as a testament to the synergy between classic design and rock-star flair.

Spending a cool summer in new sunglasses by Barton Perreira is more than just a style statement; it's an experience of luxury and sophistication. With their perfect blend of traditional craftsmanship and contemporary design, these sunglasses are set to become the season's must-have accessory. So, as you step into the sunshine, make sure you do it in style with Barton Perreira's Spring Summer 2024 collection.

Shamir Glacier Expression™ anti-reflective coating ensures that your eyes, not distracting reflections, are the focus. This innovative lens coating from Shamir not only gives you clear, detailed vision, but also eliminates screen glare, making your expressions visible and your communication more effective. Say goodbye to unwanted reflections and hello to meaningful eye contact with Shamir Glacier Expression™, available at EuroOptica, NYC.

EuroOptica, a certified retailer of authentic Etnia Barcelona eyewear in Manhattan, New York, is pleased to announce the latest collaboration between PRIMAVERA SOUND and ETNIA BARCELONA. This exclusive addition showcases a unique fusion of fashion and music, designed to offer a glimpse into the intimate and unseen facets of the music world's most celebrated artists.