Gucci is all about freedom: the freedom of self-expression, the freedom to wear what you want and do what you love! The Gucci 2022 eyewear campaign boldly demonstrates the House’s core principles, harmonizing timeless heritage and a contemporary edge. The new collection “An Ode to the Open Road” traces an inspiring journey through diverse eras and aesthetics mixing vintage memories with modern touches.
Inspired by music and travel, the Gucci 2022 eyewear campaign immerses you in the atmosphere of the miles and miles covered by musicians during their tours, with their vans and buses becoming a home for months on end. These vehicles are not just transport; they are a place for creativity and rest. Set after sunset, the video and images show a band of characters joined by singer and artist Lou Doillon and actress Ni Ni in the spotlight. The mood of the new campaign is cinematic and enigmatic, the colors are rich, the atmosphere – spirited and mysterious.
A glamorous retro feel permeates the bold silhouettes that perfectly represent the style of the ‘50s with signature rivets, while distinctive elements add refinement and depth to the oversized frames featuring cut-out double G details with gold chains. While wearing Gucci sunglasses and optical frames, the actors possess an attitude of quiet confidence and independence.
GG1089SA_003 – Oversized Square Sunglasses with a Detachable Chain
Surrounded by instruments in her van, Ni Ni wears oversized square sunglasses in metal enriched with distinctive elements such as the iconic Interlocking G details. Crafted from shiny metal, a removable gold chain infuses the design with a vintage feel. The feminine and bold frame is also available in a prescription model (GG1092OA).
GG1092OA_001 – Oversized Square Optical Frame with a Detachable Chain
Offered in two versions (one in tortoiseshell and one in black), these oversized round sunglasses echo styles seen throughout the 1940s, when eyewear design experimented with maximalist versions of the classic round frame. The glasses are enriched with iconic Gucci rivets and a subtle logo detail along the temples.
GG1084S_001– Squared Sunglasses with Iconic Rivets
If you’re looking for a timeless appeal, these rectangular sunglasses are just what you need! Crafted from shiny flamed tortoiseshell acetate, they are paired with solid brown lens and enriched with subtle gold-toned Gucci lettering and rivets detailing on the frame and temples. Perfect shades for a cool, retro feel.
GG1085O and GG1082O
Discover More Color Options for the GG1082O_001 and GG1085O_001 Optical Frames
GG1082O_001 – Cat-Eye Optical Frame with Rivets
GG1085O_001 – Flat Top Bar Rectangular Optical Frame
When it comes to eyeglasses, the Gucci 2022 eyewear campaign highlights two retro-inspired square-shaped optical styles in shiny acetate. The GG1082O is a contemporary evolution of the classic cat-eye—a shape that was very popular in the late ‘50s.
The GG1085O is a flat-top rectangular optical frame with a distinctive profile. Both glasses are characterized by gold-toned Gucci rivets and lettering on the temples as a subtle nod to the House.
Captured during golden hour when the rays of the sun shift into the glow of city lights, the Gucci eyewear campaign becomes a bold portrait of the artists, and the creative freedom that emerges when it’s just them and the music. To discover the full collection of sunglasses and optical frames, welcome to EuroOptica, a certified seller of luxury Gucci glasses in New York. We’re waiting for you at 280 Columbus Ave (corner of W 73rd St) in the very heart of Manhattan.