Innovative, eclectic, romantic… Gucci is a globally-famous fashion House that has redefined benchmarks in design and luxury. Founded a century ago in Florence by Guccio Gucci, a son of an Italian merchant, the brand has quickly gained its reputation, representing the pinnacle of Italian craftsmanship. Today, Gucci is one of the most prestigious and respected brands in the fashion and luxury fields. Since 2015, the renowned House is guided by a new creative director Alessandro Michele, a talented designer who celebrates freedom from all that is traditional and generally accepted. Now Gucci is associated with revolutionary designs and endless self-confidence.
The contemporary Gucci is taking a completely modern approach of what fashion is, re-establishing the rules for luxury in the 21st century. Its bold and progressive designs are beloved by the most iconic fashionistas and celebrities all around the globe, including Jared Leto, Margot Robbie, Serena Williams, Diane Keaton, Sienna Miller, James Corden, Dakota Johnson and many, many more. Gucci’s individual spirit and creative vision permeates every design, from handbags and shoes to dresses and glasses. Vintage eras are reinterpreted by Alessandro Michele for sunglasses and optical styles – retro shapes defined with elaborate decorations and bright colors.