The story of a namesake brand began in 1923, when Louis Lafont opened a small boutique with eyeglasses and hearing aids. In 1972, Philippe (Louis’ grandson) along with his wife Laurence, a Parisian fashion designer, established the brand Lafont and unveiled their first exclusive collection of luxury glasses. Since then, the couple has designed and crafted many unique, innovative products and collaborated with major fashion houses such as Chanel and Hermès. Today, the company operates four boutiques under its own name and distributes to over forty countries worldwide. It is now headed by two Lafont brothers Thomas and Matthieu, who continue transforming spectacles into an iconic fashion accessory.