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Dita® Rhythm
Black/Gold Dark Tortoise/Gold Cream Tortoise/Gold Navy + 1 more
Dita® SCHEMA-TWO
Black/Black Iron White Gold/Crystal Grey Black Iron/Gold Antique Silver/Crystal Clear + 1 more
Dita® Spacecraft
Grey/White Gold White Gold/Matte Crystal Grey Black/Yellow Gold Black/Rose Gold + 1 more
Dita® SUBSYSTEM
Black Iron/Matte Black Black Iron/Yellow Gold/Golden Amber Yellow Gold/Silver/Dark Gray Gradient Antique Silver/White Gold/Dark Brown + 1 more
Dita® STATESMAN-SIX
Black/Antique Silver/Matte Black Matte Black/White Gold/Matte Black Dark Grey Swirl/Yellow Gold/Black Iron
Dita® STATESMAN-THREE
Black-Antique Silver Black-12K gold Black-12K Gold Matte Black Navy/Antique Gold Black-Rose Gold Dark Grey Swirl/Yellow Gold + 4 more
Dita® TALON
Black/Yellow Gold Silver/Ink Swirl 18K Gold Rose Gold Silver + 2 more
Dita® TELEMAKER
Black Rose Tortoise Haute Tortoise Crystal Dusty Pink Swirl + 2 more
Dita® AMORLY
Black/Yellow Gold Crystal Clear/White Gold Dusty Pink Swirl/Rose Gold
Dita® GRAND-EVO Rx
Yellow Gold/Black White Gold/White White Gold/Blue Black Iron/Black + 1 more
Dita® AEGEUS
Black/White Gold/Black Palladium Cyber Smoke/White Gold/Gold Blue Swirl/Gold/Black Palladium
Dita® MACH-S
Yellow Gold/Matte Black Antique Silver/Matte Black Rose Gold/Matte Black Matte Black + 1 more
Dita® SEQUOIA
Matte Black Dark Tortoise-Burnt Brown Back Crystal Clear Burnt Timber Black + 2 more
Dita® MASTIX
Black Brown Swirl to Crystal Brown Black Tortoise
Dita® THAVOS
Ink Swirl Chestnut Swirl Cyber Smoke
Dita® OKU
Ink Swirl/Black Iron Chestnut Swirl/Antique Silver Vintage Clear/White Gold
Dita® EMBRA
Yellow Gold/Black Rhodium Brushed Rose Gold/Silver Silver/White Gold
Dita® GRAND-EMPERIK
Brushed White Gold/Capuccino Yellow Gold/Matte Black Matte Black/Antique Silver Black Rhodium/Brushed White Gold Matte White/Yellow Gold + 2 more
Dita® GRAND-EMPERIK
Yellow Gold/Matte Black Matte Black/Antique Silver Black Rhodium/Brushed White Gold
Dita® ARTOA.79
Yellow Gold Antique Silver Black Iron
Dita® ARTOA.79
Matte Yellow Gold Antique Silver Black Iron
Dita® UNION-TWO
Black Iron/White Gold Black Iron/Antique Silver Matte Navy/White Gold
Dita® MASTIX
Black Brown Swirl to Crystal Brown Black Tortoise
Dita® DUBSYSTEM
Yellow Gold/Silver Black Iron/Yellow Gold Silver/Rose Gold
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Heritage, craftsmanship, discreet luxury – these are three cornerstones of DITA, the world-famous American eyewear brand recognized for its exquisite and authentic glasses. From splendid acetates and custom hardware with unique hex screws to masterfully sculpted lightweight titanium, the list of DITA’s innovations in eyewear is unparalleled. The coveted vintage-inspired DITA frames are highly popular among the fashion elite and celebrity A-list, including Brad Pitt, Penelope Cruz, Mary Kate and Ashley Olsen, Kate Hudson, Jessica Simpson, Lenny Kravitz, Eva Mendez and Jamie Fox to name just a few. For more than 25 years, DITA’s focus has been on perfecting the art of eyewear. Craftsmanship is at the heart of the brand – that’s why its relationships with some of the world’s most highly regarded Japanese artisans have lasted for decades. All DITA frames are handmade in Japan from the highest quality materials: titanium, 18K gold, white gold and the finest Japanese zyl acetates. The brand’s premium quality and meticulous attention to each detail is unmatched. Focus and discipline are those qualities that make the ordinary extraordinary, which is why every pair of DITA glasses is treated independently, taking months from design to production.

About

DITA glasses are real pieces-of-art that boast a range of unique features. Designed with parts that are removable and replaceable, DITA utilizes assembled hinges for ultimate longevity. The frames are handcrafted from premium-grade beta-titanium, which is thin and 1/3 the weight of steel, and zyl acetates that feature a dazzling glossy finish. All lenses are covered withAR (anti-reflective) coatingwhich reduces glare on the back of the lenses. An additionalchemical hard coatimproves durability and scratch resistance. All DITA frames are finished in Japan to ensure the utmost level of quality. The company’s manufacturing standards require months to craft a single frame.

About DITA
About DITA

DITA continually reflects on how people show up in the midst of the chaos, creating glasses that provide a unique opportunity to express our truest selves. TheDITA Fall/Winter 2022 Collectionincludes exclusive frame shapes offered in unique color palettes. The new eyewear range offers different ways to self-express, further exploring what it means to be ‘a category of one’. The latest collection by DITA is an understanding and embrace of spontaneity and absurdity. VisitEuroOptica, NYC, to look through our exclusive range of DITA sunglasses and optical frames and choose the frame that best suits your personality and lifestyle.

History

Started in1995, the Story of DITA is the story of two close friendsJohn JuniperandJeff Soloriowho shared a common passion for design and photography. With their natural affinity for design, the co-founders came up with a plan to introduce luxury eyepiecesinspired by vintage frames from the 50’s through the 80’s. Featuring the highest-grade materials and modern shapes, Dita’s eyewear designs distinguished themselves with the utmost quality, look and fit. The DITA’s logo details are subtle so that the frame itself defines the look rather than the logo, which allows to complement features of the wearer and contribute to their overall style.

DITA History
DITA History

Over the years the brand has grown to international fame and its founders have earned the status of being some of the world’s most exclusive eyewear designers. Being committed to producing premium products, DITA avoids large advertising campaigns, superstar endorsement deals or sales to mass merchants. The company creates for those people who are seeking the finest quality and attention to detail; who dare to wear unique and assertive glasses. Today, DITA is a brand that is highly sought after with world headquarters located in Los Angeles, California. We, atEuroOptica, are proud to be acertified retailer of luxury DITA Eyewear in Manhattan, New York.

EYEWEAR COLLECTIONS

With over 25 years of heritage, DITA has earned a reputation as a true leader in optical innovation. The Lancier Eyewear Collection from DITA features advanced lens technology for land, sea and air. DITA-Lancier lenses are made with a lightweight, durable and impact-resistant material which improves optical precision while blocking harmful UV and blue light. They also feature unique color formulas selected for the challenges of different environments - from mountains to ocean. The Lancier frames come with three handle designs to choose from: an ultra-thin titanium profile with integrated hinge, titanium wire with an integrated tension spring and flex stop, and a mixed titanium/acetate handle finished with the signature DITA hex screws.

The DITA Epiluxury Eyewear Collection offers a range of exquisite eyepieces that are a perfect combination of functional performance, artisan craftsmanship and timeless design. All DITA Epiluxury frames feature interchangeable handles in three designs: the Flagship temple featuring precious materials, the Standard temple made of high-end titanium and acetate, and the Cable temple for performance-based activities, such as hiking or boating. Thanks to its authentic luxury designs, DITA has a cult-like following and is a must-have accessory for many celebrities, athletes, musicians, and fashion industry insiders around the globe.