New Transitions® Color Touch™ Lenses and Varilux Shift: The Latest Lens Innovations from Essilor

Eyeglasses are more than a simple correction for vision, and now many people want their prescription eyeglass to reflect who they are and their lifestyles. Therefore, Essilor has launched the latest in Transitions Color Touch lenses, an innovation that blends adaptive light technology with a little color. Available later this fall, Transitions Color Touch lenses provide an exclusive combination of comfort, protection, and style to the wearer. In addition, they automatically adjust to changing lighting conditions, giving you a slight tint indoors, and deep colour outdoors. As such, the Transitions Color Touch lens delivers a personalized eyewear experience that looks both fashionable and practical.

Photochromic lenses offer the convenience of providing one solution to adapt to various lighting conditions. Therefore, many glasses wearers desire this type of eyewear solution. As opposed to having a set of prescription eyeglasses and prescription sunglasses, photochromic lenses will provide a more versatile solution in all light conditions.

Benefits of using photochromic lenses include:

• Automatically adjusting to different light levels.
• Minimizing bright glare outdoors and keeping outdoor light comfortable.
• Protecting your eyes from harmful UV rays.
• Assuring you can see clearly while wearing your photochromichs during the day.
• Eliminating the hassle of switching between your prescribed glasses and prescribed sunglasses.

The benefits of photochromnic lenses can be enhanced further by Transitions Color Touch providing an attractive detail for your everyday eyewear.

Visual comfort remains a higher goal for any lens technology than appearance, but Transitions Color Touch lenses were created to provide comfortable vision in many environments. Such as working in an office or other indoor environment, shopping outdoors or driving, socialising or spending time outdoors with friends - all of these are environments where the lens will adapt to provide comfort.

Here are additional examples of what you would do with Transitions Color Touch lenses:

• Walking outside (in the sun) on a warm, sunny day.
• Working in close proximity to windows with varying light levels.
• Driving during the day (in daylight conditions).
• Dining or spending time outdoors.
• Attending social events.
• Travel and tourism activities.

Transitions Color Touch lenses change constantly, therefore allowing for continued visual comfort through all of the daily activities that you will do!

Protecting your eyes from UV (ultraviolet) radiation is vital for long-term eye health. All premium Transitions® lenses by Essilor, including Transitions Color Touch lenses, provide UV protection while also adapting to changing sunlight conditions. This additional defense for the eyes can help with eye comfort when outside. Many people underestimate their total UV exposure (from the sun) during winter, even though they're not directly exposed to sunlight. For example, even on overcast and cloudy days, UV rays can reach you.

Individuals who wear glasses can find these lenses appealing, as they offer both function and style. The following are examples of those who may be ideal users of Transitions Color Touch technology:

• People who are new to photochromic lens wearers
• Individuals who want to look stylish
• Professionals who want fashionable eyewear
• Wearers who will use their glasses for different types of activities (inside & outside)
• People who are seeking to have one pair of glasses for multiple needs
• Individuals seeking a more customized visual experience

Transitions Color Touch technology offers a wide variety of options for both single vision and progressive lens wearers.

If you want more information about Transitions Color Touch lenses, please feel free to stop by one of EuroOptica's two locations in New York City. Our knowledgeable staff can answer your questions regarding colors and options for corrective lenses as well as provide assistance in selecting the best option based on your individual needs and vision. The new lenses are expected to arrive this autumn, and therefore this is a great opportunity to check out the most recent advancements in eyewear technology! Also, make sure to ask about an exciting new product from Essilor called Varilux Shift Progressive lenses that are expected to be released this summer. Varilux Shift Progressive lenses have been designed as a new and comfortable way to wear progressive lenses while providing balanced vision at all distances for those who wear glasses, as well as provide a great introduction to the trusted Varilux family.