J.F. Rey Celebrates 40 Years of Bold Eyewear Innovation

For over four decades, J.F. Rey has stood as a beacon of creative excellence in the eyewear industry. Founded in Marseille, France, the brand has always pursued a unique path, offering visionary designs that blend architectural precision with bold artistic flair. As it celebrates its 40th anniversary , J.F. Rey isn’t releasing a themed collection—instead, it’s taking the opportunity to reflect on a legacy defined by fearless innovation, luxurious materials, and a devotion to individuality.


J.F. Rey frames JF1546 and JF1547 from ACETATE collection
A Legacy Rooted in Art and Architecture
The story of J.F. Rey began in 1985 with Jean-François Rey, an optician turned designer with an extraordinary eye for form and function. His vision was to craft eyewear that went far beyond necessity—eyewear that would serve as a true extension of the wearer’s personality. Drawing inspiration from art, architecture, and industrial design, J.F. Rey frames have consistently pushed the boundaries of what glasses could look and feel like. In the 1990s, the brand was one of the first to embrace bright colors and geometric shapes, setting a precedent for bold, expressive eyewear long before it became mainstream.


J.F. Rey spectacles JF3071 and JF3072 from Allure of Metal collection
Global Recognition for Unique Design
Over the years, J.F. Rey has become synonymous with avant-garde styling. The brand has won numerous international awards for its innovation and design, and its frames are now distributed in over 50 countries. Yet despite its global reach, the brand has never lost its French soul. All designs are conceptualized in the brand’s Marseille-based studio, where creativity is fueled by the city’s vibrant energy and Mediterranean light. Whether through subtle details or daring contrasts, every J.F. Rey frame reflects a commitment to authentic craftsmanship. It's eyewear for those who aren’t afraid to stand out—artists, professionals, creatives, and anyone seeking originality in their personal style.


J.F. Rey sunglasses: Daytona, Anna, and April
Eyewear Features That Define J.F. Rey

Bold women's sunglasses Bianca by J.F. Rey
Innovative Materials
All frames are crafted from high-end materials like titanium, stainless steel, acetate , and combinations thereof.
The brand frequently uses multi-layer laminates to create depth and unexpected effects.
Bold Color Palettes
From electric blues and neon oranges to layered transparencies, color is central to every design.
The brand often pairs matte and glossy finishes for dynamic contrast.
Architectural Forms
Geometric temples, asymmetrical lines, and cut-out detailing give the frames a sculptural presence.
Many designs feature a three-dimensional quality, playing with volume and angles.
Handcrafted Excellence
Every pair is hand-assembled with precision, ensuring comfort, durability, and style.
The production process honors the French tradition of artisan eyewear.
Unisex and Inclusive Style
This eyewear resists categorization, appealing to people of all genders and ages.
The designs allow wearers to express themselves, free of stereotypes.


J.F. Rey optical frames JF1542 and JF1543 from HYBRID collection
Frames That Speak for Themselves
Throughout its 40-year journey, the brand has developed countless iconic models, each with a character of its own. Whether you’re drawn to expressive shapes or subtle elegance, there’s a frame that tells your story. While the brand is not launching a dedicated anniversary collection, recent releases such as the Allure of Metal series and reimaginings of past bestsellers showcase the DNA that has made J.F. Rey a household name among eyewear connoisseurs. Frames like the ultra-thin JF3073 , the color-layered JF3092 , and the bold structural JF3095 exemplify the balance of daring and refinement that defines the brand. These models, like so many others in the collection, are designed to attract attention without shouting—pieces of wearable art that elevate any look.


J.F. Rey eyeglasses JF3092 and JF3095 from Allure of Metal collection
The Future of Creative Eyewear

J.F. Rey shows no signs of slowing down. As the brand looks ahead to the next chapter, it continues to explore sustainability, new materials, and digital innovation, including 3D printing and virtual try-on technologies. Yet at its core, the mission remains the same: to empower individuals through eyewear that is as bold, intelligent, and original as they are. In a market flooded with mass-produced frames, it stands apart. The brand invites wearers to embrace something different—something artistic and deeply personal.

J.F. Rey's acetate frame JF3090 from SLEDGE COMBI series

J.F. Rey JF3097 eyeglasses for women: Allure of Metal collection
Why Choose J.F. Rey Eyewear?
If you’re seeking more than just a functional accessory, this brand is for you. These are frames that ignite conversation, reflect personality, and celebrate design in its highest form. Whether you favor sleek metal contours or wild acetate patterns, the brand delivers eyewear with soul. It’s not about following trends—it’s about defining your own.
To truly experience the artistry and detail behind J.F. Rey’s creations, we invite you to explore them in person. Visit EuroOptica at 280 Columbus Ave., Upper West Side (corner of W 73rd St) or 1249 3rd Ave., Upper East Side (corner of E 72nd St). Our curated selection of J.F. Rey eyewear is sure to inspire, with expert opticians ready to help you find the perfect frame for your style and vision needs.