Full of life and energy, the Chloé brand has always cultivated a spirit of independence and confidence. The power of the modern woman lies in the ability to be self-reliant: to decide one’s own desires, tastes and values. This philosophy has always been at the core of the brand’s DNA, ever since Gaby Aghion, the founder of Chloé, pioneered pret-a-porter with her sophisticated, modern designs. Whatever the style – be it an elegant silk blouse, the iconic Drew bag or a pair of captivating sunglasses – a Chloé creation is distinctly mesmerizing and unique.

Directed by Ezra Petronio, the Chloé 2021 eyewear campaign pays homage to the era of empowered femininity and confident sensuality. It is the first collection created in partnership with Kering Eyewear, the world leader in luxury and high-end glasses. The new collection is designed for women who embrace their possibilities while finding power in togetherness, through shared inspirations and hopes. These girls are enjoying themselves, soaking up the atmosphere of today and a bright vision of tomorrow. A series of portraits and a short film bring in two new additions to the eyewear collection: Demi sunglasses featuring clip-on elements and Irene optical frames with metal retro volumes. Let’s move on to the most feminine shades within the 2021 collection.

The Demi style exudes grace and refinement while elevating the brand’s vision of modern femininity. The frame combines practicality and glam by featuring a clip that overlaps the frontal part. It is a “two-in-one” style with unique geometries and opulent color combinations. The Demi comes in two variants: with octagonal base and round clip-on lenses and with round base and square clip-on lenses. These are metal sunglasses with a gold frame complemented by signature gradient lenses, adjustable nose pads, and the Chloé logo engraved on the left temple. Lightweight, graceful and luminous, these shades are sure to become your favourites!

We, at EuroOptica, are very proud to be an authorized distributor for mesmerizing Chloé eyewear in Manhattan, New York. Welcome to our optical boutique at 280 Columbus Ave and see the hottest glasses with your own eyes.