Trust and honesty are the core values of Danish culture and society. The Danes are used to trusting one another, whether it comes to personal relationships or business. Being a 100% Danish brand, ProDesign stays true to its heritage, bringing the uninhibited spirit of Danish lifestyle values to the global eyewear market. Since its foundation in 1973, the company has been creating authentic glasses with the focus on unrivalled craftsmanship, clean design and superior functionality. Nowadays, after nearly 50 years in the industry, ProDesign continues to unveil innovative and dynamic eyewear concepts that perfectly combine functionality and visual aesthetics.
ProDesign belongs to the Design Eyewear Group, a global corporation that houses 6 iconic eyewear brands, such as FACE A FACE, Nifties, WOOW, Inface, Kilsgaard, and ProDesign. The unique ability to combine functional strength with lightness of form is what makes ProDesign stand out from other eyewear manufacturers. The most talented artisans successfully embody these qualities in outstanding eyewear collections, creating a minimalistic and ultra-modern look, which is unmistakably Danish. The company is constantly coming up with cutting-edge approaches to the design and production of glasses.