Innovative Magic from l.a.Eyeworks: Eyewear that Makes a Difference

L.A.Eyeworks Uncensored Vision Eyewear Campaign

More than 40 years ago, two close friends, Barbara McReynolds and Gai Gherardi, decided to join their forces and imagination in order to change the perception of eyewear and create daring, one-of-a-kind optical frames. Founded in 2019, l.a.Eyeworks has become a birthplace of extravagant and bold glasses, designed to celebrate the unique beauty of every face. The intriguing and playful lexicon of l.a.Eyeworks is inspired by the versatile pop culture world from fashion to cinematography to art, including the brand’s signature portrait campaign anchored by the famous tagline: “A face is like a work of art. It deserves a great frame.”

Today, l.a.Eyeworks is an international and powerful house of eyewear design. Their spectacles are extremely easy to distinguish for their extravagant shapes, top-grade materials and outstanding color combinations. To celebrate its 40th anniversary, the brand presented a series of photographic interpretations of l.a.Eyeworks’ iconic eyewear designs seen through the lenses of new-generation photographers, including Josef Jasso, Esra Rotthoff, Mimi Haddon, Myles Pettengill, Nate Jensen.

We decided to recall the hottest and most popular l.a.Eyeworks’ frames from the “Uncensored Visions” eyewear campaign. So, let’s dive into the mesmerizing world of sensational shapes and dynamic colors.



CATAHOULA is a glamorous acetate frame with curvy silhouette, accented by smart, bold angles and a sensational blend of charismatic colors.

ARROW features an exclusive, directional style. The frame is a combination of bold solids and snappy patterned acetates with custom-colored titanium chassis.



Photographed by Myles Pettengill 

GARCIA belongs to beloved round silhouettes, yet accented with rich acetates mounted on custom-colored titanium chassis.

Both sophisticated and bold VARDA applies precision craftsmanship to a selection of dazzling acetates to explore hypnotic colors and exclusive patterns.


Lunch Box 

Photographed by by Mini Haddon, styled by Shilley Kurata

TURBAN is an ultra-modern cat-eye silhouette with masterfully constructed pairings of graphic colors and vibrant patterns. The best choice to make a powerful statement.

Love geometric frames? Beautifully angled LUNCH BOX is a perfect combination of eye-catching colors and layers of artisanal sculpting.



Photographed by Josef Jasso

Chic and exquisite MOLLUSK hypnotizes with its expressive scalloped edges. The feminine frame features stylish color combinations and lively patterns.

VENTURI is a sharp, distinctive, and refined optical frame that reimagines the rectangle with modern color and an inventive combination of titanium and aluminum components.

These sensational frames are just a few styles from the host of imaginative and uniquely crafted glasses by l.a. Eyeworks that we offer at EuroOptica. Welcome to our eyewear boutique at 280 Columbus Ave (corner of W 73rd St) New York to choose the best frame for your optical and stylish needs.