Eyewear Trends
The Shamir Autograph Intelligence™ is the first progressive lens of its kind engineered from the continuing study of Big Data Research and Artificial Intelligence. In comparison to traditional progressive lenses which are based mostly on the measurements of the chosen frames or on lifestyle information from questionnaires, the Autograph Intelligence™ Lenses are optimally tailored to individual eyeglass wearers’ needs and visual age, and the first one to be continuously updated.
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Celebrating the 25th anniversary of its Heritage capsule collection, Matsuda decided to re-launch their iconic 2809 frame, now named the 2809H-V2. The updated model embodies all of the design elements and sophisticated details that its legendary predecessor featured. This limited-edition style has a double bridge and comes with detachable side shields that were inspired by gothic romanticism and the art-nouveau style. Some other minor changes include thinner rim thickness and a signature engraving on the bridge and the temples.
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The Shamir’s deep desire to address basic human pains and requirements are clearly reflected in their truly unparalleled range of age-specific optical lenses, designed to make reading, digital device use, urban and sports life, easier and more comfortable than ever. Let’s discover the Shamir occupational design lenses that provide better professional performance – the Shamir Computer™ and the Shamir Workspace™.
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The innovative SmartLife Lenses by ZEISS are designed to meet the visual needs of today's men and women, regardless of their age, providing a whole new vision experience. Since our visual needs change as we grow older, ZEISS created lenses that adapt to those changes without compromising on the quality of the wearer’s vision. So, if you’re in the 20 to 50 age range and looking for high performance optical lenses, ZEISS SmartLife Lenses portfolio will have you covered!
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For Fall 2022, ProDesign Denmark revisited the popular CUT concept with new optical styles. Offered in the same shapes, the CUT eyeglasses come in subtle and natural colors, clearly highlighting the form factor of each silhouette. Bold and visionary frames feature an all-acetate construction, well-defined front and temple facets and double-barrel hinges to provide the well-known feeling of solidity and completion.
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