{"title":"Movitra Eyeglasses","description":"\u003cdiv class=\"category-description\"\u003e\n\u003ch2\u003eBuilt Around Movement, Meant for Comfort\u003c\/h2\u003e\n\u003cdiv class=\"double-image-text\"\u003e\n\u003cdiv class=\"desc-double-image\"\u003e\n\u003cimg src=\"https:\/\/static.eurooptica.com\/shopify\/category-pages\/movitra\/eyeglasses-01.webp\" alt=\"\"\u003e \u003cimg src=\"https:\/\/static.eurooptica.com\/shopify\/category-pages\/movitra\/eyeglasses-02.webp\" alt=\"\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"desc-text\"\u003e\n\u003cp class=\"p-col-grey\"\u003eMovitra eyeglasses approach eyewear from an unusual starting point: instead of designing a traditional frame and then adding a hinge, the Milanese brand created its entire identity around a patented rotation mechanism. The idea is quite simple; it is enough to see it in action just once. The frame rotates on itself, which makes it possible for the temples to fold across the front, covering the lenses. When you place such a pair in a pocket or bag, the part most vulnerable to everyday damage (the lenses themselves) therefore receives extra protection. The mechanism has been stress-tested for more than 500,000 rotations; it is basically a guarantee for life. \u003cbr\u003e\u003cbr\u003eHowever, that movement is not an isolated trick hidden inside Movitra eyeglasses. The unique rotational system is complemented by materials and parts chosen to sustain it without turning the eyewear into a piece of industrial equipment. While spring hinges, custom hinge blocks, and exposed hardware make the mechanics part of each frame's character, CNC-machined acetate and titanium give the glasses their structure. Even details like the interchangeable silicone or titanium nose pads are designed around the way the glasses are actually worn. In this sense, Movitra’s engineering both makes the brand's unusual folding system practical enough for everyday use and totally outstanding in terms of style and appearance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eWhat Makes Movitra Eyeglasses Different?\u003c\/h2\u003e\n\u003cdiv class=\"double-image-text desc-rev\" style=\"flex-direction: row-reverse;\"\u003e\n\u003cdiv class=\"desc-double-image\"\u003e\n\u003cimg src=\"https:\/\/static.eurooptica.com\/shopify\/category-pages\/movitra\/eyeglasses-03.webp\" alt=\"\"\u003e \u003cimg src=\"https:\/\/static.eurooptica.com\/shopify\/category-pages\/movitra\/eyeglasses-04.webp\" alt=\"\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"desc-text\"\u003e\n\u003cul\u003e\n\u003cli class=\"p-col-grey\"\u003e\n\u003cb\u003eMOTUS Rotating System: \u003c\/b\u003eMOTUS is Movitra’s name for its patented closing mechanism. When you take the frame off, the front rotates a stunning 180° within the mechanism. That allows the temples to swing inward from both sides, acting almost like protective covers for their most fragile part, the lenses.\u003c\/li\u003e\n\u003cli class=\"p-col-grey\"\u003e\n\u003cb\u003ePremium Titanium and Italian Mazzucchelli Acetate: \u003c\/b\u003eMovitra offers eyewear made from both titanium and acetate, which are renowned for their outstanding strength, smoothness, and flexibility. Namely, it uses the famous Mazzucchelli acetate from Italy, with some models using acetate fronts as thick as 8 mm.\u003c\/li\u003e\n\u003cli class=\"p-col-grey\"\u003e\n\u003cb\u003eZEISS lenses: \u003c\/b\u003eWorking with one of the world's immediately recognized names in optical technology, the brand supplies its prescription lenses from ZEISS to provide clear vision, reduce peripheral blur and distortion, as well as make them thinner and lighter for everyday wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eDistinctive Aesthetic With a Technical Edge\u003c\/h2\u003e\n\u003cdiv class=\"double-image-text\"\u003e\n\u003cdiv class=\"desc-double-image\"\u003e\n\u003cimg src=\"https:\/\/static.eurooptica.com\/shopify\/category-pages\/movitra\/eyeglasses-05.webp\" alt=\"\"\u003e \u003cimg src=\"https:\/\/static.eurooptica.com\/shopify\/category-pages\/movitra\/eyeglasses-06.webp\" alt=\"\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"desc-text\"\u003e\n\u003cp class=\"p-col-grey\"\u003eDesigned in a way that is unmistakably distinct, Movitra eyeglasses look no less outstanding. The brand's eyewear has an apparent technical quality to it, but never does it cross into the realm of starting to look like gadgets. The acetate fronts remain clean, the titanium elements are precise and sleek, and a certain architectural character is lent through the use of conspicuous hardware - one of the brand's landmark style traits. That variety is also what keeps Movitra eyeglasses from gravitating towards one particular set of frame shapes. Throughout the history of its creative search, the brand has favored compact, softly rounded profiles, then switched to more angular silhouettes. \u003cbr\u003e\u003cbr\u003eMovitra has repeatedly gone all-in on oversized designs and moved back to safer, more classic options, always ever so slightly altering each of the concepts it has laid its hands on. The company's collection of eyewear has ended up boasting a fairly broad aesthetic range, yet it hardly feels disconnected at any point. Whether it's something bold or restrained that caught your eye, you are sure to spot that one little detail to make you look twice. In the end, the most interesting thing about Movitra could turn out to be exactly that: the amazing way in which it makes an engineering idea visible and how the look of each pair starts to make even more sense when you discover what these eyeglasses can really do.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"alternis-category__faq\"\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cdetails open=\"\"\u003e\n\u003csummary\u003eWhere are Movitra eyeglasses made?\u003c\/summary\u003e\n\u003cp\u003eMovitra is an Italian eyewear brand based in Milan. All the frames are developed and produced in Italy, with the use of the famous Mazzucchelli acetate alongside premium titanium.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhat makes Movitra eyewear unique?\u003c\/summary\u003e\n\u003cp\u003eThese frames rely on a special patented MOTUS rotating system: the front turns at 180 degrees, and the temples close over the lenses rather than behind them. Such an unusual folding mechanism protects the lenses when the glasses are folded while also creating a signature technical appearance Movitra eyeglasses are famous for.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e","products":[{"product_id":"movitra-am-01-g-eyeglasses","title":"Movitra® AM 01 G","description":"\u003cp\u003eAM 01 G Eyeglasses by Movitra. Color: Black, Brown, Light Blue, Size: 46-24-145. Discover the perfect blend of innovation, style and quality with these stunning MOVITRA eyewear. Meticulously handcrafted in Italy, they embody the finest traditions of Italian craftsmanship. Each pair is designed with a keen eye for detail, featuring sculptural three-dimensional elements that add depth and visual interest. Crafted from the finest materials, the frames offer durability, comfort and a luxurious finish. Experience unparalleled innovation and design excellence with MOVITRA eyewear. Enhance your eyewear collection with a pair that not only improves your vision, but also makes a strong fashion statement.\u003c\/p\u003e","brand":"Movitra","offers":[{"title":"Black \/ 46-24-145","offer_id":45700137025779,"sku":"MVT AM 01 G Black 46","price":813.0,"currency_code":"USD","in_stock":true},{"title":"Brown \/ 46-24-145","offer_id":45700137058547,"sku":"MVT AM 01 G Brown 46","price":813.0,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ 46-24-145","offer_id":45969368416499,"sku":"MVT AM 01 G Light Blue 46","price":813.0,"currency_code":"USD","in_stock":true},{"title":"Light Brown \/ 46-24-145","offer_id":47243567759603,"sku":"MVT AM 01 G Light Brown 46","price":813.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/4383\/1027\/files\/am-01-g-opt-black-00.jpg?v=1716441371"},{"product_id":"movitra-am-02-f-eyeglasses","title":"Movitra® AM 02 F","description":"\u003cp\u003eAM 02 F Eyeglasses by Movitra. Color: Black, Light Brown, Moka, Black LG, Size: 49-21-145. Discover the perfect blend of innovation, style and quality with these stunning MOVITRA eyewear. Meticulously handcrafted in Italy, they embody the finest traditions of Italian craftsmanship. Each pair is designed with a keen eye for detail, featuring sculptural three-dimensional elements that add depth and visual interest. Crafted from the finest materials, the frames offer durability, comfort and a luxurious finish. Experience unparalleled innovation and design excellence with MOVITRA eyewear. Enhance your eyewear collection with a pair that not only improves your vision, but also makes a strong fashion statement.\u003c\/p\u003e","brand":"Movitra","offers":[{"title":"Black \/ 49-21-145","offer_id":45700137222387,"sku":"MVT AM 02 F Black 49","price":813.0,"currency_code":"USD","in_stock":true},{"title":"Light Brown \/ 49-21-145","offer_id":45700137255155,"sku":"MVT AM 02 F Light Brown 49","price":813.0,"currency_code":"USD","in_stock":true},{"title":"Moka \/ 49-21-145","offer_id":47246357168371,"sku":"MVT AM 02 F Moka 49","price":813.0,"currency_code":"USD","in_stock":true},{"title":"Black LG \/ 49-21-145","offer_id":47246357201139,"sku":"MVT AM 02 F Black LG 49","price":813.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/4383\/1027\/files\/am-02-f-opt-black-00.jpg?v=1716441382"},{"product_id":"movitra-am-03-d-eyeglasses","title":"Movitra® AM 03 D","description":"\u003cp\u003eAM 03 D Eyeglasses by Movitra. Color: Black, Mud, Army, Crystal, Size: 48-21-145. Discover the perfect blend of innovation, style and quality with these stunning MOVITRA eyewear. Meticulously handcrafted in Italy, they embody the finest traditions of Italian craftsmanship. Each pair is designed with a keen eye for detail, featuring sculptural three-dimensional elements that add depth and visual interest. Crafted from the finest materials, the frames offer durability, comfort and a luxurious finish. Experience unparalleled innovation and design excellence with MOVITRA eyewear. Enhance your eyewear collection with a pair that not only improves your vision, but also makes a strong fashion statement.\u003c\/p\u003e","brand":"Movitra","offers":[{"title":"Black \/ 48-21-145","offer_id":45700137386227,"sku":"MVT AM 03 D Black 48","price":813.0,"currency_code":"USD","in_stock":true},{"title":"Mud \/ 48-21-145","offer_id":45700137418995,"sku":"MVT AM 03 D Mud 48","price":813.0,"currency_code":"USD","in_stock":true},{"title":"Army \/ 48-21-145","offer_id":45969385128179,"sku":"MVT AM 03 D Army 48","price":813.0,"currency_code":"USD","in_stock":true},{"title":"Crystal \/ 48-21-145","offer_id":45969385160947,"sku":"MVT AM 03 D Crystal 48","price":813.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/4383\/1027\/files\/am-03-d-opt-black-00.jpg?v=1716441391"},{"product_id":"movitra-joe-eyeglasses","title":"Movitra® Joe","description":"\u003cp\u003eJoe Eyeglasses by Movitra. Color: Gun \/ Light Gun, Gun \/ Rose Gold, Size: 52-25-145. Discover the perfect blend of innovation, style and quality with these stunning MOVITRA eyewear. Meticulously handcrafted in Italy, they embody the finest traditions of Italian craftsmanship. Each pair is designed with a keen eye for detail, featuring sculptural three-dimensional elements that add depth and visual interest. Crafted from the finest materials, the frames offer durability, comfort and a luxurious finish. Experience unparalleled innovation and design excellence with MOVITRA eyewear. Enhance your eyewear collection with a pair that not only improves your vision, but also makes a strong fashion statement.\u003c\/p\u003e","brand":"Movitra","offers":[{"title":"Gun \/ Light Gun \/ 52-25-145","offer_id":45700140597491,"sku":"MVT Joe Sun Gun 2 52","price":525.0,"currency_code":"USD","in_stock":true},{"title":"Gun \/ Rose Gold \/ 52-25-145","offer_id":45700140630259,"sku":"MVT Joe Sun Gun 1 52","price":525.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/4383\/1027\/files\/joe-opt-gun-light-gun-00.jpg?v=1716441440"},{"product_id":"movitra-vico-eyeglasses","title":"Movitra® Vico","description":"\u003cp\u003eVico Eyeglasses by Movitra. Color: Gun, Havana, Light Gun, Size: 46-27-145. Discover the perfect blend of innovation, style and quality with these stunning MOVITRA eyewear. Meticulously handcrafted in Italy, they embody the finest traditions of Italian craftsmanship. Each pair is designed with a keen eye for detail, featuring sculptural three-dimensional elements that add depth and visual interest. Crafted from the finest materials, the frames offer durability, comfort and a luxurious finish. Experience unparalleled innovation and design excellence with MOVITRA eyewear. Enhance your eyewear collection with a pair that not only improves your vision, but also makes a strong fashion statement.\u003c\/p\u003e","brand":"Movitra","offers":[{"title":"Gun \/ 46-27-145","offer_id":45700141383923,"sku":"MVT Vico Gun 46","price":688.0,"currency_code":"USD","in_stock":false},{"title":"Havana \/ 46-27-145","offer_id":45700141416691,"sku":"MVT Vico Havana 46","price":688.0,"currency_code":"USD","in_stock":false},{"title":"Light Gun \/ 46-27-145","offer_id":45700141449459,"sku":"MVT Vico Light Gun 46","price":688.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/4383\/1027\/files\/vico-opt-gun-00.jpg?v=1716441489"},{"product_id":"movitra-ac-05-eyeglasses","title":"Movitra® AC 05","description":"\u003cp\u003eAC 05 Eyeglasses by Movitra. Shape: Wayfarer, Material: Acetate. Color: Crystal Light Gray, Crystal Matte Black. Size: 48-22-148\u003c\/p\u003e","brand":"Movitra","offers":[{"title":"Black \/ 48-22-148","offer_id":45711756198131,"sku":"MVT AC 05 Black 48","price":790.0,"currency_code":"USD","in_stock":true},{"title":"Light Brown \/ 48-22-148","offer_id":45711756230899,"sku":"MVT AC 05 Light Brown 48","price":790.0,"currency_code":"USD","in_stock":true},{"title":"Navy Blue \/ 48-22-148","offer_id":45711756263667,"sku":"MVT AC 05 Royal Blue 48","price":790.0,"currency_code":"USD","in_stock":true},{"title":"Crystal Light Gray \/ 48-22-148","offer_id":48914120474867,"sku":"MVT AC 05 CRYSTAL LIGHT GRAY 48","price":790.0,"currency_code":"USD","in_stock":true},{"title":"Crystal Matte Black \/ 48-22-148","offer_id":48914120507635,"sku":"MVT AC 05 CRYSTAL MATTE BLACK 48","price":790.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/4383\/1027\/files\/mvt-ac-05-crystal-light-gray-00.jpg?v=1778068980"},{"product_id":"movitra-ac-04-eyeglasses","title":"Movitra® AC 04","description":"\u003cp\u003eAC 04 Eyeglasses by Movitra. 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Material: Titanium, Color: Light Gold, Gun, Light Gun, Size: 48-24-145.\u003c\/p\u003e","brand":"Movitra","offers":[{"title":"Light Gold \/ 48-24-145","offer_id":47067822719219,"sku":"MVT Vis Insita 01 Light Gold 48","price":935.0,"currency_code":"USD","in_stock":true},{"title":"Gun \/ 48-24-145","offer_id":47067822751987,"sku":"MVT Vis Insita 01 Gun 48","price":935.0,"currency_code":"USD","in_stock":true},{"title":"Light Gun \/ 48-24-145","offer_id":47067822784755,"sku":"MVT Vis Insita 01 Light Gun 48","price":935.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/4383\/1027\/files\/vis-insita-01-light-gold-eyeglasses-00.jpg?v=1749739775"},{"product_id":"movitra-ac-02-eyeglasses","title":"Movitra® AC 02","description":"\u003cp\u003eAC 02 Eyeglasses by Movitra®. 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