The iconic menswear brand Brioni doesn’t need an introduction. Since its foundation in 1945, the Fashion House has established a reputation as the go-to sartorial destination for the intelligent Roman gentleman. Flawlessly blending expert Italian craftsmanship with the brand’s sophisticated approach to design, Brioni creates clothing of incomparable lightness and comfort whose beauty is timeless. The latest collections showcase the new intersection of casual and formal as well as the unique balance between innovation and tradition. Functionality, comfort, and flawless quality come together to enhance the house’s vision of effortless masculine elegance. Every Brioni piece, from the iconic men's suit to the ultra-modern Vagabond over shirt to an elegant pair of eyeglasses, is synonymous with status and prestige.
For over four decades, the world-renowned fashion house has been a one-stop shop for the society’s most prestigious and powerful personalities, from Hollywood icons to heads of state. Today, appreciated for their refined architecture and exquisite craftsmanship, Brioni eyewear is worn by the most famous celebrities of the star system, including Anthony Hopkins, Samuel L Jackson, Matt Dillon, Pierce Brosnan, Jude Law, Tom Cruise, Brad Pitt, just to name a few. The House’s drive for perfection and refinement sets the tone for its eyewear collections, resulting in premium-quality, elegant, graceful and ultra-comfortable sunglasses and optical frames. The iconic silhouettes are masterfully detailed and handcrafted with the finest materials and cutting-edge technologies.
Throughout the House’s history the effortless Roman approach, perfectly combined with unparalleled excellence in craftsmanship, has driven Brioni’s philosophy and been translated through all the collections, including eyewear. The Brioni sunglasses and optical frames are distinguished by an effortless masculine elegance that catches the eye and leaves a lasting impression. The selection includes iconic shapes with an edgy and modern twist. Each pair of glasses is a versatile, luxury piece handcrafted from premium-grade beta titanium or the Italian bio-acetate derived from cotton. Instantly recognizable, these frames will be a perfect choice for confident, fashion-forward men, who appreciate flawless quality, comfort, functionality and intelligent look.
The Brioni eyewear collections are a perfect mix of cutting-edge techniques, time-honored traditions and retro-inspired silhouettes. The titanium frames in full-rim styles are offered in a variety of classic and reimagined shapes, including sleek double-rim rectangles, iconic panto and aviator styles, the Brioni signature octagon designs and everything that is in between. Acetate spectacles are offered in an eye-catching array of hues, from seductive taupe, brown and Havana tones to more conventional colors of black, silver, and gold. All frames feature the hot Brioni’s printed logo on temples and B logo on the end tips. Featuring a fully flexible construction, these glasses stand out for their absolute lightness and incredible strength exuding effortless flair.
Brioni was founded in Rome in 1945 by a creative duo Nazareno Fonticoli, a Master Tailor, and his business partner Gaetano Savini. The collaboration turned out to be a successful blend of unrivaled technical skills and creative ideas that would define the fashion house’s heritage, and continues to drive the legendary brand today. Synonymous with status and class, Brioni sealed its reputation as an industry leader by hosting the first ever men’s fashion show. The House has always been at the forefront of innovation by investing in cutting-edge technologies. In 1959, the company revolutionized bespoke tailoring as we know it, by expanding production capabilities whilst maintaining the brand’s trademark handmade quality. It was Brioni who established the effortless ideal of elegance that became recognized worldwide.
In 2011, Brioni was acquired by the French luxury group Kering, which is known for its legendary fashion houses including Alexander McQUEEN, Gucci, Saint Laurent, and Balenciaga. Since that time, Brioni has changed a myriad of creative directors and CEO, who tried to revitalize the brand. In 2017, Brioni appointed a new creative director, Nina-Maria Nitsche, after eight months without a designer at the helm. She introduced the famous Primo suit, a modern interpretation of the house’s tailoring. Though, in a year, Nina-Maria Nitsche has also exited Brioni. Today, the brand’s creative director is Norbert Stumpfl, who presented a more tonal suit design. Cashmere, silk, vicuna and suede prevailed to create a lighter informal feel to the house’s iconic yet muted suit designs.
Brioni Eyewear Collections
Often inspired by the brand’s archive models, the Brioni sunglasses and optical frames are effortlessly elegant hand-crafted pieces of art. Designed for modern and confident men who like sophisticated silhouettes offered in distinctive shapes and colors, the Brioni frames are made with tailored precision. Each and every detail, from ultra-sleek temples to Nylon lenses with a subtle laser-engraved Brioni logo makes these spectacles a distinct trait to create unique looks. In addition to a sick design, the frames feature comfort, flawless functionality, and premium quality – this is what defines Brioni Eyewear. Characterized by light profiles, the glasses are weightless yet durable accessories.
The new Brioni Spring-Summer 2022 Eyewear Collection combines the Fashion House’s sartorial heritage with a refined and relaxed approach to contemporary masculinity, featuring a vast selection of shades and eyeglasses for all occasions of everyday life. The range includes sophisticated acetate frames combined with the metal temples that gives a modern twist to these spectacles. We, at EuroOptica, are proud to be a certified retailer of the iconic Brioni eyewear in Manhattan, New York. Visit our store at 280 Columbus Ave (corner of W 73rd St) New York, to discover our impressive Brioni eyewear collection that showcases the brand’s rule-breaking take on classic men’s silhouettes. Add an ultra-modern and elegant edge to your look in Brioni frames that blend the best of retro fashion with current trends.