Ray-Ban Presents the Second Chapter of the “You’re On” Campaign

Released in November 2020, the “You’re On” campaign by Ray-Ban encourages us to enjoy the moment and stay true to ourselves no matter what. Nowadays, people get used to overthinking their lives rather than breathe freely and do various spontaneous things. The campaign is devoted to giving men and women the confidence to live their best life, even when it feels the whole universe is watching; even in the most challenging times, to be “ON.” “You’re On” celebrates the brand’s…

Stories of Closeness in Difficult Times – New Eyewear Campaign by ANDY WOLF

The past year has given us a greater appreciation for what we used to take for granted and has made us look at many things from a new perspective: deeper and more consciously. Being personal and approachable as well as uncompromising in their forward thinking, ANDY WOLF launches a new eyewear campaign called “Rediscover,” which portrays inspirational people and their personal journey of rediscovery over the past year. The 2021 campaign is also a celebration of ANDY WOLF’s 15th Anniversary.…

ANDY WOLF & VOSSEN – Your Perfect Companions for Lazy Beach Days

Famous for its amazing collaborations with iconic brands and fashion designers, Andy Wolf never rests on its laurels, continuing to create exclusive and innovative eyewear pieces. This time, the Austrian independent brand presents a collaboration called “SOL E MAR,” the limited beach collection designed in cooperation with the textile company VOSSEN. Inspired by the coast of Portugal with all its breathtaking facets and colors, the collection includes 8 products: a beach towel, oversized beach bag, bathrobe, shirt, bucket hat and…

New Collaborative Collection from Mercedes-Benz & ic! berlin

After a successful collaboration with Mercedes-Benz in 2020, ic! berlin unveils new performance-oriented capsule collection of sunglasses for summer 2021. Two global-trusted German brands join forces again to create high-performance shades with progressive and super stylish design. The “New Dawn” collection includes 5 stunning sunglasses for both men and women, beautifully handcrafted in the specially designed manufactory from the highest-grade stainless steel that is the core of the brand’s DNA. Each frame from the collection features exceptional durability and flexibility,…

The FLASH – Latest Creation from the FACE A FACE SS21 Eyewear Collection

FACE A FACE, the renowned French eyewear brand, never disappoints with its one-of-a-kind and bold eyewear styles. In every new collection, it shows a mastery of mixing colors and dramatic shapes. Inspired by contemporary art and architecture, Pascal Jaulent (the art director of the brand) and his Paris design team have created a new colorful collection of sunglasses for the spring-summer season. Assembled by skilled craftsmen in France and Italy, the newfangled solar forms offer all the attributes the brand…

Meet the Timeless Y-Not Frame by Oliver Goldsmith. Bold Beauties Worn by Icons.

Oliver Goldsmith, the originator of iconic eyewear, launched a new incredible collection of sunglasses with bold and classic designs. The iconic 20th century styles are given an interesting new interpretation, setting a whole new standard for eyewear flair. The Y-Not frame, the jewel in the collection, is one of OG’s most popular avant-garde designs. Originally launched in 1966, these bold shades are a celebration of the decade and are unforgivably beautiful and proud. These sunglasses were famously worn by the…

New SS2021 Lafont Paris collection – the Epitome of Parisian Style

Lafont is the eponymous Parisian eyewear house, known all over the world for its extraordinary, artistic designs. Lafont glasses are very easy to fall in love with since they stand out from the rest featuring unique style and French passion. Thomas Lafont, the creative director of the brand, shares his thought on the new Spring/Summer 2021 eyewear collection. Crafted under extraordinary circumstances of the COVID-19 pandemic, the collection is uniquely different from all his previous campaigns. The lockdowns required brand…

Anne & Valentin NOMADES Sunglasses – An Undeniable Charm

Anne & Valentin is a French eyewear brand famous for creating unique graphic frames, distinguished for their innovative designs, sophisticated details and outstanding craftsmanship. Each new concept is the result of an engaged and thoughtful process, consisting of redefining lines and volumes, rethinking the relationship between reliefs and face, and crafting unique high-end eyewear pieces, which are a perfect combination of geometry, materials and colors. NOMADES concept includes 6 unique sunglasses designs, inspired by seasoned travelers, who are fond of…

Bold New Frames from MYKITA X BERNHARD WILLHELM Collaboration

For the past decade, the German innovative eyewear brand MYKITA has become one of the most sought-after and internationally successful manufacturers of high-end optical frames and sunglasses. By combining the latest technologies and precision craftsmanship, MYKITA creates ground-breaking, powerful eyewear that is a combination of timeless shapes, sophisticated colors, and contemporary styling. In 2009, MYKITA teamed up with Bernhard Willhelm, the avant-garde fashion designer known for mixing street and sportswear with the elements of pure fantasy. The collaboration has brought…

Play Up Your Best Features in BOLSHA Frame by Barton Perreira

Distinguished for its passionate and sustained attention to the smallest detail, Barton Perreira brings to life incredible eyewear pieces, perfectly sculptured and balanced with a dash of playfulness and rebellion. Getting ready for the upcoming sunny season, the renowned brand launches a new collection of high-end sunglasses made with maximum precision and virtuosity to provide design without compromise. Unlike most eyewear manufacturers who focus on the object first and foremost, Barton Perreira creates its frames specifically for the personality, bringing…