black friday sale: 1st pair of glasses or lenses

10% off, and the 2nd pair 60% off

Varilux Progressive Lenses for Clear and Sharp Vision

Your Eyes Deserve Progressive Lenses from Varilux

Your eyes and your vision are quite important, so you need to care for them properly. You should understand that if you are wearing eyeglasses, ignoring the quality of their lenses can lead to headaches and blurred vision. Close to the age of 40, every person is getting close to being affected by presbyopia –– it's a problem seeing things up close. The main sign of this problem occurs when you are holding your smartphone at the length of your…

Persol JW Anderson Collaboration Aviator Sunglasses

Persol x JW Anderson: Classic Glasses in Kaleidoscopic Colors

The latest cooperation of JW Anderson and Persol resulted in classic models of sunglasses filled with interesting colors and fashionable looks. Jonathan Anderson says that he has always been a big fan of the famous Italian brand Persol, and used to wear their glasses in classic style all the time. For the partnership with the company, Anderson has looked for two frames – the '649' aviator silhouette that dates back to 1957 and became famous thanks to Marcello Mastroianni, and…

The Legendary Steve McQueen’s Persol Sunnies Have Got 5 New Models

Being a famous symbol of men’s style, Steve McQueen was an avid aviator and motorcyclist whose pals were Bruce Lee and Frank Sinatra. This King of Cool knew exactly how to dress stylishly. Each detail of McQueen's wardrobe, from sweaters to suits, reflects excellent men’s looks. His favorite sunglasses, Persol 714s got the legendary status of iconic glasses. Launched in 1957 in Italy, Persol company was making eyewear for race car drivers and pilots, which led McQueen to become interested…

Gai Gherardi, the Co-Founder of l.a.Eyeworks, Got the 2021 OWA Award

The OWA (Optical Women’s Association) has announced that Gai Gherardi, the co-founder of l.a.Eyeworks, will receive the 2021 OWA Pleiades award to honor her exceptional action in the eyewear industry. Each year, the Association awards two women to support and promote their professional development in the optical sphere. As Robyn Crimmins, the OWA’s president noted, the organization is proud to honor Gai whose enthusiasm, willingness to work hard, and professionalism helped to reimagine what an eyewear brand can be. The…

The Eyewear Empire of Henrik Lindberg

Danish well-known eyewear company LINDBERG owned by Henrik Lindberg is often called the "Apple of the glasses business". When Henrik was growing up in the 70s, he decided that he would never get the profession of optometrist as his father Poul-Jørn had. Young Henrik saw how many hours and days his dad spent working, and he wanted to keep away from the eyewear business - so he graduated as an architect and started to work in this sphere. In those…

FACE A FACE Sunglasses are on the 20/20 Europe Cover

The international eye fashion magazine 20/20 Europe has selected the iconic frame from well-known French designer FACE A FACE to be on the cover of the January 2021 issue. A pair of stylish sunglasses Break2 (the model is wearing the color Ecialle Acajou Blue - 0078) features a luxurious play between cubic and round silhouette. The whole look combines elegance and strength, making a constructivist break between absence and presence. Strict geometrical forms pass each other and manifest themselves in…

FACE A FACE Launched the Gotham Frame in a New 2021 Pantone Color

At the beginning of the year, a famous French eyewear company, FACE A FACE, introduced its Gotham frame in a new 2021 Pantone color. The company combined two different colors, ultimate gray and illuminating, to send the message of hope and strength. This combination looks quite bold, uplifting, and strong, filling people with energy and optimism. This is a frame for those who want to express their mood for 2021 by the bright combination of colors and finish their outfit…

MYKITA’S MYLON Glasses are Certified for Use as PPE

At the end of 2020, the German eyewear company MYKITA launched its new glasses MYLON GUARD ONE that is developed in cooperation with medical workers to create a stylish accessory as well as PPE (personal protective equipment) that provides excellent functionality and comfort. Nowadays, the question of the health and safety of people all over the globe takes the first place, and this eyewear with its shield-like silhouette can reduce its wearer's risk of contracting COVID-19, if it's worn with…

Facebook and Ray-Ban Are Going to Produce Smart Glasses

Facebook plans to release its first pair of smart glasses in 2021 as branded Ray-Ban spectacles. The global company's CEO, Mark Zuckerberg, announced that they don't plan to equip these glasses with an integrated display, and it will not be classified as an AR device. It is not clear yet what the main features the smart glasses will have because the company keeps them a secret. Facebook announced cooperation for the development of this smart device with a well-known Italian…

MYKITA x Daiki Tsuneta Limited Eyewear Collection

The famous German eyewear company MYKITA and a talented artist from Japan, Daiki Tsuneta, introduced a limited collection of sunglasses with an exclusive design. Recently, the Berlin-based brand opened its second store in Japan, and on this occasion, it launched cooperation with Tsuneta, who is close to the world of fashion and design with his participating in several music projects and producing some designer and streetwear brands. The limited-edition series is offered in two ultra-thin frames made from stainless steel…