ProDesign is a Danish pioneering eyewear company founded in Aarhus, Denmark in 1973. Ever since the beginning, the brand has combined a thorough expertise in optics with a deep focus on design – creating progressive and visionary eyewear pieces. Nowadays, after nearly 50 years in the industry, ProDesign continues to produce dynamic and fresh concepts that combine visual expression and functionality while staying true to minimalistic Scandinavian design.
In 2023, ProDesign will mark their 50th anniversary. To celebrate it, the brand decided to redesign some of its most iconic eyewear models and launch a new capsule collection: ICONS. The first release in the ICONS series pays homage to Gail Spence and her legendary collaboration with ProDesign in 1987. Gail Spence launched iconic aluminum frames comprising a unique and distinct style that simply couldn’t go unnoticed. It was natural that ProDesign joined Gail in creating such a defining piece of eyewear. In 34 years, the brand adds new touches to original eyewear designs, making every icon sharper and more dramatic than ever.
The GAIL SPENCE series is represented by three styles with two of them being available in a sunglasses version. The frames are all distinguished by their bright colors – a vibrant palette beautifully combined with completely redesigned, grey-colored temples. They are thinner and crafted from premium-quality titanium to ensure superior flexibility, durability and lightness, all in one.
We decided to take a closer look at one of the Icons – the Gail Thirteen, the unique combination of artistry and minimalism. It is an opulent mix of two words: the Danish devotion to form and function and the expressive American mentality. The look is modern and retro at the same time. The frames feature a simple structure gathering all parts in the iconic cylinder hinge providing a refined, clean look that balances the many strong aluminum colors.
Innovative and distinct Gail Thirteen frames are offered in two shapes – half-rim and full-rim, and feature unique temple structures that provide the frames with a natural flex and unique expression – but still inspired by the original design. Made in Italy from premium-quality materials, Gail Thirteen glasses are sophisticated works of art; a perfect way for the modern individual to truly express themselves. Visit EuroOptica, the authorized distributor for minimalistic ProDesign frames in Manhattan, and discover our impeccable eyewear collections. We also offer a comprehensive range of expert optical services, including extensive eye exams, contact lens fitting consultations, quick and convenient repairs and adjustments to your favorite frames. Waiting for you at 280 Columbus Ave (corner of W 73rd St), New York.