We’ve got great news for Elton John fans and everybody who appreciates bold, head-turning glasses! Now, anyone can get a legendary look with a new exclusive line of eyewear created by Elton John personally. The pop rock icon is bringing his signature accessories to the masses via Sam’s Club and Walmart.
The new eyewear line named ‘Look Yourself’ pays homage to an incredible personal journey of Elton John through his illustrious career. Each frame is a true reflection of how the Icon felt and what he wanted to portray at a certain moment in his life. The line-up features three different collections: The Foundations Collection, The Capsule Collection, and The Master Collection.
The Foundations Collection includes 60 evergreen, eye-catching prescription, non-prescription, sunglass and reader models. Each pair of glasses is named by Sir Elton John personally and has its own story behind it. The frames are emblazoned with a signature “E” Star mark and Elton John iconic star brand detailing. All details were carefully designed and crafted, with frames featuring vibrant color attributes, elevated metals, and stones. From their silhouettes and color combinations to their lenses, the goal of the Foundations Collection is to ensure that there is a pair of glasses for every fan. Let’s discover some of the most iconic sunglass styles from the collection.
The A-List Sunglasses
The A-List shades feature a bold, oversized plastic frame in a seductive crystal beige color with navy blue temples. Glamorous and playful, the A-List comes embellished with the signature Elton John branding on the temple tip. These sunglasses reflect the moment when the pop-star was at the peak of his career.
The Hollywood Sunglasses
Designed for those who like to stand out in the crowd, the Hollywood sunglasses feature a plastic and metal combination frame with an ultra-modern oversized square shape. The Glitter Sky color of the frame is astonishing! The Hollywood features the signature Elton John branding on the temple tips and comes paired with premium-quality polarized lenses for superior UV protection.
The John Sunglasses
If you’ve ever wished to see the world through Elton’s rose-colored glasses, it is just a perfect chance! The Elton sunglasses feature an ideal round shape and double bridge design with a star pattern on the eye rim. The frame has the Elton John logo on the double bridge as well. These extravagant shades ooze classic vintage vibes while protecting your eyes from the sun’s UV rays.
Sam’s Club will also offer two additional Elton John eyewear collections that celebrate the Icon’s confidence and self-expression. The Capsule Collection is designed for collectability and symbolizes John’s musical journey. It consists of two Capsules: “The Formative Years,” which includes the most classic and conventional styles, representing John’s childhood and time as a student in music; and “The WorkElton Sunglasses, Golde calling.
Also, Sam’s Club will launch The Master Collection that will include Elton John’s most iconic looks. Drawn from John’s personal collection, these will be the “collector” glasses that will be signed, numbered and sold in limited quantities. Even more than bringing fun to fans’ wardrobes, the new eyewear line also gives back in a big way. With the launch of Elton John Eyewear, Walmart Inc. will donate a minimum of $1 million annually from the Elton John Eyewear collection to support the Elton John AIDS Foundation.
“Elton John Eyewear celebrates confidence, self-expression and authenticity,” Sir John said in a statement. “The line is designed to have something for everyone, so no matter who you are, you can always look yourself. It’s not just about glasses, it’s about changing the way people see themselves.” We, at EuroOptica, are completely agree with this statement and invite you to visit our all-inclusive eyewear boutique at 280 Columbus Ave, New York, to discover our amazing eyewear collections from the renowned brands and find a pair (or a couple) that will perfectly reflect your inner world and bring you confidence.