black friday sale: 1st pair of glasses or lenses

10% off, and the 2nd pair 60% off

Etnia Barcelona Chess Sunglasses Heritage Collection 2021

ETNIA BARCELONA Celebrates 20 Years of Existence by Presenting HERITAGE COLLECTION

Since its foundation in 2001, the Spanish eyewear brand Etnia Barcelona has been challenging everything, from eyewear design and construction to exclusive materials and unique colorways. The brand is the pioneer in a color study, with more than 500 of their own models, inspired by the art and fashion industries. After two decades of creating glasses, Etnia still does things like it did at the start - with the same effort, passion, and dedication as its first day. For over…

Barton Perreira 007 No Time To Die James Bond Sunglasses

Barton Perreira X James Bond – A Breathtaking Collaboration

James Bond is a national icon. A superhero who drives the most powerful cars, meets the most beautiful girls and wears the best suits and accessories. That is a rock-solid truth in the same manner as Barton Perreira is a symbol of excellence and unparalleled quality. Featuring a name synonymous with action, romance, and quintessential style, the Barton Perreira collaboration with 007 is a natural fit. Legendary James Bond in 007 Joe Sunglasses by Barton Perreira We always knew James…

Elton John Eyewear Iconic Glasses

Sir Elton John Shares his Legendary Glasses with His Fans

We’ve got great news for Elton John fans and everybody who appreciates bold, head-turning glasses! Now, anyone can get a legendary look with a new exclusive line of eyewear created by Elton John personally. The pop rock icon is bringing his signature accessories to the masses via Sam's Club and Walmart. The new eyewear line named 'Look Yourself' pays homage to an incredible personal journey of Elton John through his illustrious career. Each frame is a true reflection of how…

LINDBERG Titanium Eyeglasses

50 Shades of LINDBERG. Colorful Frames for Creative People.

The art world has always inspired LINDBERG, which is why an art-centric combination of color and materials is often seen in their award-winning eyewear pieces. The titanium colors perfectly match the LINDBERG clean design, allowing the glasses to stand out in a subtle way. That is why bold colors easily fit LINDBERG glasses – giving the wearer a statement look with the unmistakable elegance of Danish minimalistic design. 9852-113/K209 - LINDBERG Strip Titanium Collection For LINDBERG, colors are not just…

FGBP.2021 Optical Frame

Meet the Second Installment of Barton Perreira and FEAR OF GOD Optical Collaboration

The two LA brands, the iconic eyewear label Barton Perreira and luxury fashion house FEAR OF GOD, team up again to create a refined optical collection called The Extension of 7th Energy: FGBP.2021. Driven by a passionate commitment to artistry and fine craftsmanship, the designers created modern eyeglasses that also feel like perfect vintage shades. The selection includes only one limited-edition silhouette offered in natural earth tone hues, the calling card of the FEAR OF GOD brand. The FGBP.2021 Eyeglasses…

Essilor Transitions XTRActive Polarized Lenses

Transitions® XTRActive® Polarized Lenses, the Cutting-Edge Innovation Awarded at Silmo d’Or 2021

By combining deep expertise in lens technology and eyewear manufacturing, the EssilorLuxottica creates groundbreaking optical products that correct, protect and enhance the beauty of people’s eyes. It is a home to the most trusted and widely-recognized vision care and eyewear brands on the globe, including the Transitions® brand, famous for their high-performance adaptive lenses. The latest breakthrough innovation presented by Transitions® is the Transitions® XTRActive® Polarized Lenses, probably the best ever photochromic polarized lens on the planet! The product has…

Henau Eyewear Victor Optical Frame

The Silmo d’Or 2021 Winner HENAU and Its Unique Optical Frames

HENAU means Eyewear Couture. Eyewear Couture means HENAU. The renowned Belgian brand got used to making an impression with its glasses…or it’s better to say – real fashion objects! Each HENAU frame is a perfect combination of optical functionality and avant-garde design that catches the eye! Boasting a huge international popularity, the eyewear brand doesn’t shy away from unconventional views nor technological innovation. Created by Marc Delagrange, optics and modern art aficionado, the HENAU sunglasses and optical frames are full…