EuroOptica

Dare To Be Yourself with Anne&Valentine & PLM

  • February 19, 2021

Especially for those who dare to be different, to be free and bold; for those, who love themselves and are proud of who they really are, Anne&Valentine along with Pierre Louis Mascia (aka PLM) offer a new, groundbreaking collection of sunglasses, inspired by the powerful text “Je Suis Comme Je Suis,” made famous by French singer Juliette Greco. This joyful collaboration, called PAROLES, is the result of two universes meeting and sharing their love for culture and for the fascinating city of Toulouse. Both brands are creative and authentic with a strong sense of aesthetics and proportion, with a deep passion for color, art and graphic design.

In the process of designing the new collection, the renowned brands chose to focus on the round shape and gave birth to “artist” glasses, full of bold colors and sophisticated details. The collection includes three models, each available in three colors, which are all singular and asymmetric. These frames are beautiful front and behind due to a careful and painstaking work of highly skilled Japanese professionals. Utilizing the finest titanium and the latest techniques, Anne&Valentin & PLM have created ambitious glasses that appeal to spirited souls, who love to tell their unique stories and who see humor as the quintessential salt of life.

The devil is in the details. The boxes and cases of this Limited Edition collection of sunglasses were created according to the iconic patterns and colors of PLM, with beautiful, bold prints that characterize the designer’s research for authenticity.